{"id":9019,"date":"2025-01-28T10:31:10","date_gmt":"2025-01-28T09:31:10","guid":{"rendered":"https:\/\/tehnokrat.si\/?p=9019"},"modified":"2025-01-28T10:31:11","modified_gmt":"2025-01-28T09:31:11","slug":"slovenski-virtualni-asistent-nagrajen","status":"publish","type":"post","link":"https:\/\/tehnokrat.si\/?p=9019","title":{"rendered":"Slovenski virtualni asistent nagrajen"},"content":{"rendered":"\n<p>Slovenski projekt, ki zdru\u017euje inovativno uporabo umetne inteligence in napredne tr\u017ene pristope, je prejel kar dve pomembni mednarodni priznanji. Virtualni AI-Ambassador za Novi Peugeot 2008, ki sta ga razvila laboratorij Retoba in Peugeot Slovenija, je osvojil nagrado Peugeot Awards 2024 in se hkrati uvrstil med finaliste za presti\u017eno priznanje European Excellence Awards 2024.<\/p>\n\n\n\n<p><strong>Mednarodno priznanje za dose\u017eke na tekmovanju Peugeot Awards 2024<\/strong><\/p>\n\n\n\n<p>Na svetovni ravni je projekt Virtualni AI-Ambassador za Novi Peugeot 2008 osvojil nagrado Peugeot Awards 2024 v kategoriji Disruptive Practices. Med projekti 140 Peugeotovih podru\u017enic s celega sveta je Virtualni AI-Ambassador za Novi Peugeot 2008 izstopal s svojo inovativnostjo pri izbolj\u0161anju uporabni\u0161ke izku\u0161nje, prednakupnih procesov in pristopov k tr\u017eenju. Priznanje je dokaz, da je slovenska strokovnost na podro\u010dju umetne inteligence v koraku s svetovnimi standardi.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/tehnokrat.si\/wp-content\/uploads\/2025\/01\/peugeot_awards_2024_retoba_ai_ambassador.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"720\" src=\"https:\/\/tehnokrat.si\/wp-content\/uploads\/2025\/01\/peugeot_awards_2024_retoba_ai_ambassador-1024x720.jpg\" alt=\"\" class=\"wp-image-9022\" srcset=\"https:\/\/tehnokrat.si\/wp-content\/uploads\/2025\/01\/peugeot_awards_2024_retoba_ai_ambassador-1024x720.jpg 1024w, https:\/\/tehnokrat.si\/wp-content\/uploads\/2025\/01\/peugeot_awards_2024_retoba_ai_ambassador-300x211.jpg 300w, https:\/\/tehnokrat.si\/wp-content\/uploads\/2025\/01\/peugeot_awards_2024_retoba_ai_ambassador-768x540.jpg 768w, https:\/\/tehnokrat.si\/wp-content\/uploads\/2025\/01\/peugeot_awards_2024_retoba_ai_ambassador.jpg 1184w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p><strong>Preboj med finaliste za presti\u017eno priznanje European Excellence Awards 2024<\/strong><\/p>\n\n\n\n<p>Projekt je bil prav tako nominiran za European Excellence Awards 2024, eno najpresti\u017enej\u0161ih evropskih priznanj na podro\u010dju komuniciranja in tr\u017enega komuniciranja. Mednarodna strokovna javnost ga je prepoznala kot izjemen dose\u017eek v dveh kategorijah, in sicer v <strong>Automotive<\/strong>, kjer je bil uvr\u0161\u010den med tri najbolj\u0161e projekte, in <strong>AI in Communication<\/strong>, kjer se je uvrstil med pet najbolj\u0161ih projektov. Zaklju\u010dna prireditev, ki je potekala decembra lani v Berlinu, je dodatno izpostavila ta projekt kot eno vodilnih re\u0161itev v avtomobilizmu in uporabi umetne inteligence v tr\u017eenju.<\/p>\n\n\n\n<p><strong>Virtualni AI-Ambasador je rezultat slovenskega znanja in interdisciplinarnega sodelovanja<\/strong><\/p>\n\n\n\n<p>Projekt za novi Peugeot 2008 je bil ustvarjen v sodelovanju ekip laboratorija Retoba in Peugeota Slovenija. Projekt sta vodila Simon Cetin, vodja laboratorija Retoba ter ustanovitelj in partner dru\u017ebe iPROM, in Gregor Draksler, direktor ogla\u0161evanja in marketinga v skupini Emil Frey ter direktor marketinga pri Peugeotu Slovenija.<\/p>\n\n\n\n<p>\u00bb<em>Uspeh projekta je rezultat predanosti, strokovnosti in medsebojnega sodelovanja vseh vklju\u010denih posameznikov v ekipah<\/em>,\u00ab sta poudarila <strong>Simon Cetin <\/strong>in<strong> Gregor Draksler<\/strong>. Ob tej prilo\u017enosti sta se zahvalila vsem sodelujo\u010dim za njihov prispevek k projektu.<\/p>\n\n\n\n<p>Ve\u010d informacij o dose\u017ekih projekta je na voljo na <a href=\"https:\/\/www.excellence-awards.com\/winner\/\">spletni strani<\/a> European Excellence Awards 2024 in na <a href=\"https:\/\/www.facebook.com\/share\/p\/1AtdXeNxma\/?mibextid=WC7FNe\">strani<\/a> Peugeota Slovenija na Facebooku.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/tehnokrat.si\/wp-content\/uploads\/2025\/01\/peugeot_ai_ambassador_retoba.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/tehnokrat.si\/wp-content\/uploads\/2025\/01\/peugeot_ai_ambassador_retoba-1024x576.jpg\" alt=\"\" class=\"wp-image-9021\" srcset=\"https:\/\/tehnokrat.si\/wp-content\/uploads\/2025\/01\/peugeot_ai_ambassador_retoba-1024x576.jpg 1024w, https:\/\/tehnokrat.si\/wp-content\/uploads\/2025\/01\/peugeot_ai_ambassador_retoba-300x169.jpg 300w, https:\/\/tehnokrat.si\/wp-content\/uploads\/2025\/01\/peugeot_ai_ambassador_retoba-768x432.jpg 768w, https:\/\/tehnokrat.si\/wp-content\/uploads\/2025\/01\/peugeot_ai_ambassador_retoba-1536x864.jpg 1536w, https:\/\/tehnokrat.si\/wp-content\/uploads\/2025\/01\/peugeot_ai_ambassador_retoba-1280x720.jpg 1280w, https:\/\/tehnokrat.si\/wp-content\/uploads\/2025\/01\/peugeot_ai_ambassador_retoba.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Slovenski projekt, ki zdru\u017euje inovativno uporabo umetne inteligence in napredne tr\u017ene pristope, je prejel kar&#8230;<\/p>\n","protected":false},"author":1,"featured_media":9020,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[6],"tags":[5436,5434,1175,5435,3674,1074],"class_list":["post-9019","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-odtuintam","tag-5436","tag-ai-ambasador","tag-peugeot","tag-peugeot-awards","tag-trzenje","tag-umetna-inteligenca"],"featured_image_urls":{"full":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2025\/01\/peugeot_ai_ambassador_02_retoba.jpg",2048,1330,false],"thumbnail":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2025\/01\/peugeot_ai_ambassador_02_retoba-150x150.jpg",150,150,true],"medium":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2025\/01\/peugeot_ai_ambassador_02_retoba-300x195.jpg",300,195,true],"medium_large":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2025\/01\/peugeot_ai_ambassador_02_retoba-768x499.jpg",640,416,true],"large":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2025\/01\/peugeot_ai_ambassador_02_retoba-1024x665.jpg",640,416,true],"1536x1536":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2025\/01\/peugeot_ai_ambassador_02_retoba-1536x998.jpg",1536,998,true],"2048x2048":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2025\/01\/peugeot_ai_ambassador_02_retoba.jpg",2048,1330,false],"newsphere-slider-full":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2025\/01\/peugeot_ai_ambassador_02_retoba-1280x720.jpg",1280,720,true],"newsphere-featured":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2025\/01\/peugeot_ai_ambassador_02_retoba-1024x665.jpg",1024,665,true],"newsphere-medium":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2025\/01\/peugeot_ai_ambassador_02_retoba-720x380.jpg",720,380,true]},"author_info":{"display_name":"Miran","author_link":"https:\/\/tehnokrat.si\/?author=1"},"category_info":"<a href=\"https:\/\/tehnokrat.si\/?cat=6\" rel=\"category\">Od tu in tam<\/a>","tag_info":"Od tu in 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