{"id":8831,"date":"2024-12-03T08:05:21","date_gmt":"2024-12-03T07:05:21","guid":{"rendered":"https:\/\/tehnokrat.si\/?p=8831"},"modified":"2024-12-03T08:05:22","modified_gmt":"2024-12-03T07:05:22","slug":"nov-algoritem-za-optimizacijo-zakupa-oglasnega-prostora","status":"publish","type":"post","link":"https:\/\/tehnokrat.si\/?p=8831","title":{"rendered":"Nov algoritem za optimizacijo zakupa oglasnega prostora"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Dru\u017eba iPROM je razvila nov algoritem za optimizacijo zakupa oglasnega prostora na svetovnih ogla\u0161evalskih tr\u017enicah, ki ogla\u0161evalcem omogo\u010da u\u010dinkovitej\u0161e upravljanje prora\u010dunov za digitalno ogla\u0161evanje. Z najsodobnej\u0161im algoritmom umetne inteligence za analizo vedenja in nakupnih namer uporabnikov iPROM pove\u010duje u\u010dinkovitost ogla\u0161evanja prek protokola OpenRTB in optimizira ciljanje v vseh fazah nakupnega lijaka.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/iprom.si\/files\/2024\/12\/iPROM-v-novo-leto-vstopa-z-najsodobnejesimi-algoritmi-za-ponovno-ciljanje-iPROM-Sporocilo-za-javnost.svg\" alt=\"iPROM v novo leto vstopa z najsodobneje\u0161imi algoritmi za ponovno ciljanje - iPROM - Sporo\u010dilo za javnost\" class=\"wp-image-28950\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bbRazvoj algoritma za optimizacijo zakupa oglasnega prostora na odprtem spletu z analizo nakupnih namer je rezultat na\u0161ega prizadevanja za ve\u010djo u\u010dinkovitost digitalnega ogla\u0161evanja. Nova re\u0161itev omogo\u010da tako trgovcem kot tudi drugim ogla\u0161evalcem, da z uporabo umetne inteligence bolje upravljajo prora\u010dune za prikazno ogla\u0161evanje ter u\u010dinkovito pomikajo kupca po nakupnem lijaku. S tem lahko optimizirajo nalo\u017ebe za digitalno ogla\u0161evanje in zvi\u0161ajo njihovo donosnost tudi za do 30 odstotkov,\u00ab pojasnjuje Nejc Lepen, direktor razvoja v dru\u017ebi iPROM.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\">Pametno ciljanje glede na nakupno namero z uporabo umetne inteligence<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Najsodobnej\u0161i algoritmi prilagajajo cene prikazov glede na nakupno namero in intenzivnost zanimanja uporabnikov, pri \u010demer ve\u010dji prora\u010dun namenjajo uporabnikom z vi\u0161jo verjetnostjo nakupa. To zagotavlja relevantna sporo\u010dila, naprednej\u0161e licitiranje oglasnega prostora in izbolj\u0161ano donosnost nalo\u017ebe (ROAS).<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\">Optimizacija zakupa in v povpre\u010dju za 32 odstotkov bolj\u0161i ROAS<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Algoritmi omogo\u010dajo optimalno licitiranje na svetovnih oglasnih tr\u017enicah z uporabo protokola OpenRTB. Na podlagi signalov, kot so ogledi izdelkov in interakcije, usmerjajo sredstva k relevantnim ob\u010dinstvom, kar izbolj\u0161a donosnost ogla\u0161evalske nalo\u017ebe. Po prvih testiranjih novega algoritma se je ROAS izvedenih ogla\u0161evalskih akcij v povpre\u010dju zvi\u0161al za 32 odstotkov. Z uporabo algoritma je iPROM naro\u010dnikom tako zagotovil bolj u\u010dinkovit izkoristek prora\u010duna za zakup prostora v digitalnih medijih.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dru\u017eba iPROM je razvila nov algoritem za optimizacijo zakupa oglasnega prostora na svetovnih ogla\u0161evalskih tr\u017enicah,&#8230;<\/p>\n","protected":false},"author":1,"featured_media":8832,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8831","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-it"],"featured_image_urls":{"full":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2024\/12\/algoritem-pexels-thisisengineering-3861976.jpg",2000,1942,false],"thumbnail":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2024\/12\/algoritem-pexels-thisisengineering-3861976-150x150.jpg",150,150,true],"medium":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2024\/12\/algoritem-pexels-thisisengineering-3861976-300x291.jpg",300,291,true],"medium_large":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2024\/12\/algoritem-pexels-thisisengineering-3861976-768x746.jpg",640,622,true],"large":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2024\/12\/algoritem-pexels-thisisengineering-3861976-1024x994.jpg",640,621,true],"1536x1536":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2024\/12\/algoritem-pexels-thisisengineering-3861976-1536x1491.jpg",1536,1491,true],"2048x2048":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2024\/12\/algoritem-pexels-thisisengineering-3861976.jpg",2000,1942,false],"newsphere-slider-full":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2024\/12\/algoritem-pexels-thisisengineering-3861976-1280x720.jpg",1280,720,true],"newsphere-featured":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2024\/12\/algoritem-pexels-thisisengineering-3861976-1024x994.jpg",1024,994,true],"newsphere-medium":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2024\/12\/algoritem-pexels-thisisengineering-3861976-720x380.jpg",720,380,true]},"author_info":{"display_name":"Miran","author_link":"https:\/\/tehnokrat.si\/?author=1"},"category_info":"<a href=\"https:\/\/tehnokrat.si\/?cat=1\" rel=\"category\">Informacijske tehnologije<\/a>","tag_info":"Informacijske tehnologije","comment_count":"0","_links":{"self":[{"href":"https:\/\/tehnokrat.si\/index.php?rest_route=\/wp\/v2\/posts\/8831","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tehnokrat.si\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tehnokrat.si\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tehnokrat.si\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tehnokrat.si\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8831"}],"version-history":[{"count":1,"href":"https:\/\/tehnokrat.si\/index.php?rest_route=\/wp\/v2\/posts\/8831\/revisions"}],"predecessor-version":[{"id":8833,"href":"https:\/\/tehnokrat.si\/index.php?rest_route=\/wp\/v2\/posts\/8831\/revisions\/8833"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tehnokrat.si\/index.php?rest_route=\/wp\/v2\/media\/8832"}],"wp:attachment":[{"href":"https:\/\/tehnokrat.si\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8831"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tehnokrat.si\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=8831"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tehnokrat.si\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=8831"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}