{"id":8802,"date":"2024-11-27T12:41:36","date_gmt":"2024-11-27T11:41:36","guid":{"rendered":"https:\/\/tehnokrat.si\/?p=8802"},"modified":"2024-11-27T12:41:36","modified_gmt":"2024-11-27T11:41:36","slug":"kaj-boste-kupovali-na-crni-petek","status":"publish","type":"post","link":"https:\/\/tehnokrat.si\/?p=8802","title":{"rendered":"Kaj boste kupovali na \u010crni petek?"},"content":{"rendered":"\n<p>Analitiki vas dobro poznajo. In pravijo takole &#8211; denar bo \u0161el predvsem za modo (beri: obla\u010dila), tehni\u010dne izdelke in potovanja. Projekcije in\u0161tituta Mastercard Economics Institute ka\u017eejo, da se bo skupno prazni\u010dno tro\u0161enje novembra in decembra v Evropi v primerjavi z lani pove\u010dalo za 2,9\u00a0% (brez upo\u0161tevanja prodaje avtomobilov). Pri\u010dakovana rast odra\u017ea odpornost evropskih potro\u0161nikov, ki se spopadajo z zapletenimi gospodarskimi razmerami ter i\u0161\u010dejo ravnovesje med \u017eeljami in pragmati\u010dnimi pristopi k tro\u0161enju.<\/p>\n\n\n\n<p>Natalia Lechmanova, glavna ekonomistka za podro\u010dje Evrope pri in\u0161titutu Mastercard Economics Institute, je povedala: \u00bbEvropski potro\u0161niki v prazni\u010dno obdobje vstopajo z ve\u010djim zaupanjem kot lani, hkrati pa pri tro\u0161enju ostajajo premi\u0161ljeni. Pri nakupovanju daril na prva mesta postavljajo izdelke s podro\u010dij, kot so moda, lepota in elektronika, pri \u010demer so ob\u010dutljivej\u0161i na ceno \u2013 kar dokazuje velika osredoto\u010denost na akcije \u010drnega petka, ko \u017eelijo za svoj denar dobiti \u010dim ve\u010d.\u00ab<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/tehnokrat.si\/wp-content\/uploads\/2024\/11\/MC_crni_petek_oblacila.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"642\" src=\"https:\/\/tehnokrat.si\/wp-content\/uploads\/2024\/11\/MC_crni_petek_oblacila-1024x642.jpg\" alt=\"\" class=\"wp-image-8804\" srcset=\"https:\/\/tehnokrat.si\/wp-content\/uploads\/2024\/11\/MC_crni_petek_oblacila-1024x642.jpg 1024w, https:\/\/tehnokrat.si\/wp-content\/uploads\/2024\/11\/MC_crni_petek_oblacila-300x188.jpg 300w, https:\/\/tehnokrat.si\/wp-content\/uploads\/2024\/11\/MC_crni_petek_oblacila-768x481.jpg 768w, https:\/\/tehnokrat.si\/wp-content\/uploads\/2024\/11\/MC_crni_petek_oblacila-1536x962.jpg 1536w, https:\/\/tehnokrat.si\/wp-content\/uploads\/2024\/11\/MC_crni_petek_oblacila.jpg 1652w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p><strong>Klju\u010dni trendi:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Prazni\u010dno tro\u0161enje:<\/strong> Pri\u010dakovati je, da se bo prazni\u010dno tro\u0161enje novembra in decembra v Evropi pove\u010dalo za 2,9\u00a0%* v primerjavi z lani (brez upo\u0161tevanja prodaje avtomobilov). Tako ka\u017eejo podatki iz raziskave SpendingPulse o prodaji v klasi\u010dnih in spletnih trgovinah z vsemi vrstami pla\u010dil.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Osredoto\u010denost na akcije \u010drnega petka:<\/strong> <strong>Obla\u010dila, nakit in dodatki ter elektronika so na vrhu leto\u0161njih seznamov \u017eelja potro\u0161nikov za zni\u017eanja \u010drnega petka<\/strong>, ki bo letos 29. novembra. Pri\u010dakovana rast pri obla\u010dilih je najvi\u0161ja na Mad\u017earskem (+5,9\u00a0% glede na lani), v \u0160paniji (+4,5\u00a0% glede na lani) in na \u010ce\u0161kem (+4,5\u00a0% glede na lani), medtem ko naj bi se tro\u0161enje za elektroniko najbolj pove\u010dalo v Zdru\u017eenem kraljestvu (+5,5\u00a0% glede na lani), Nem\u010diji (+4,5\u00a0% glede na lani) in na \u010ce\u0161kem (+3,2\u00a0% glede na lani).<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Kategorije daril:<\/strong> Lepota, moda in elektronika so priljubljene kategorije daril, v katerih je tudi v leto\u0161njem prazni\u010dnem obdobju pri\u010dakovati nadaljnjo rast. Od 1. novembra do 31. decembra se bo tro\u0161enje v sektorju elektronike po pri\u010dakovanjih najbolj pove\u010dalo v Zdru\u017eenem kraljestvu (+4,7\u00a0% glede na lani) in Nem\u010diji (+3,9\u00a0% glede na lani) ter na Mad\u017earskem (+1,8\u00a0% glede na lani) in Nizozemskem (+1,5\u00a0% glede na lani).<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Zaupanje potro\u0161nikov:<\/strong> Izbolj\u0161an sentiment glede osebnih financ je privedel do pove\u010danja zaupanja potro\u0161nikov, \u0161e posebej v dr\u017eavah ju\u017ene, srednje in vzhodne Evrope, ki so zabele\u017eile mo\u010dnej\u0161o gospodarsko rast, zaradi \u010desar se je zaupanje vrnilo k dolgoro\u010dnim trendom.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Priljubljeni potovalni cilji:<\/strong> Leto\u0161nji priljubljeni po\u010ditni\u0161ki cilji vklju\u010dujejo son\u010dne kraje Maroka, Portugalske in \u0160panije, pove\u010duje pa se tudi zanimanje za bolj oddaljene obmorske cilje (Abu Dhabi in Tajska) ter za cenovno dostopnej\u0161e zimske lokacije, kot sta Mad\u017earska in Poljska.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/tehnokrat.si\/wp-content\/uploads\/2024\/11\/MC_crni_petek_potovanja.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"713\" src=\"https:\/\/tehnokrat.si\/wp-content\/uploads\/2024\/11\/MC_crni_petek_potovanja-1024x713.jpg\" alt=\"\" class=\"wp-image-8805\" srcset=\"https:\/\/tehnokrat.si\/wp-content\/uploads\/2024\/11\/MC_crni_petek_potovanja-1024x713.jpg 1024w, https:\/\/tehnokrat.si\/wp-content\/uploads\/2024\/11\/MC_crni_petek_potovanja-300x209.jpg 300w, https:\/\/tehnokrat.si\/wp-content\/uploads\/2024\/11\/MC_crni_petek_potovanja-768x535.jpg 768w, https:\/\/tehnokrat.si\/wp-content\/uploads\/2024\/11\/MC_crni_petek_potovanja-1536x1070.jpg 1536w, https:\/\/tehnokrat.si\/wp-content\/uploads\/2024\/11\/MC_crni_petek_potovanja.jpg 1718w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Analitiki vas dobro poznajo. In pravijo takole &#8211; denar bo \u0161el predvsem za modo (beri:&#8230;<\/p>\n","protected":false},"author":1,"featured_media":8803,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[6,4],"tags":[5338,3453,5337,255,4351,3172],"class_list":["post-8802","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-odtuintam","category-elektronika","tag-akcije","tag-analitika","tag-crni-petek-2","tag-mastercard","tag-nakupovanje","tag-potrosnja"],"featured_image_urls":{"full":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2024\/11\/pexels-gustavo-fring-4005033.jpg",2000,1333,false],"thumbnail":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2024\/11\/pexels-gustavo-fring-4005033-150x150.jpg",150,150,true],"medium":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2024\/11\/pexels-gustavo-fring-4005033-300x200.jpg",300,200,true],"medium_large":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2024\/11\/pexels-gustavo-fring-4005033-768x512.jpg",640,427,true],"large":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2024\/11\/pexels-gustavo-fring-4005033-1024x682.jpg",640,426,true],"1536x1536":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2024\/11\/pexels-gustavo-fring-4005033-1536x1024.jpg",1536,1024,true],"2048x2048":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2024\/11\/pexels-gustavo-fring-4005033.jpg",2000,1333,false],"newsphere-slider-full":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2024\/11\/pexels-gustavo-fring-4005033-1280x720.jpg",1280,720,true],"newsphere-featured":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2024\/11\/pexels-gustavo-fring-4005033-1024x682.jpg",1024,682,true],"newsphere-medium":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2024\/11\/pexels-gustavo-fring-4005033-720x380.jpg",720,380,true]},"author_info":{"display_name":"Miran","author_link":"https:\/\/tehnokrat.si\/?author=1"},"category_info":"<a href=\"https:\/\/tehnokrat.si\/?cat=6\" rel=\"category\">Od tu in tam<\/a> <a href=\"https:\/\/tehnokrat.si\/?cat=4\" rel=\"category\">Zabavna elektronika<\/a>","tag_info":"Zabavna elektronika","comment_count":"0","_links":{"self":[{"href":"https:\/\/tehnokrat.si\/index.php?rest_route=\/wp\/v2\/posts\/8802","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tehnokrat.si\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tehnokrat.si\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tehnokrat.si\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tehnokrat.si\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8802"}],"version-history":[{"count":1,"href":"https:\/\/tehnokrat.si\/index.php?rest_route=\/wp\/v2\/posts\/8802\/revisions"}],"predecessor-version":[{"id":8806,"href":"https:\/\/tehnokrat.si\/index.php?rest_route=\/wp\/v2\/posts\/8802\/revisions\/8806"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tehnokrat.si\/index.php?rest_route=\/wp\/v2\/media\/8803"}],"wp:attachment":[{"href":"https:\/\/tehnokrat.si\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8802"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tehnokrat.si\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=8802"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tehnokrat.si\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=8802"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}