{"id":7957,"date":"2024-04-11T14:54:00","date_gmt":"2024-04-11T13:54:00","guid":{"rendered":"https:\/\/tehnokrat.si\/?p=7957"},"modified":"2024-04-17T14:56:12","modified_gmt":"2024-04-17T13:56:12","slug":"sejem-ifa-ima-nov-logotip","status":"publish","type":"post","link":"https:\/\/tehnokrat.si\/?p=7957","title":{"rendered":"Sejem IFA ima nov logotip"},"content":{"rendered":"\n<p>Najve\u010dji svetovni sejem zabavne oziroma potro\u0161ni\u0161ke elektronike in gospodinjskih aparatov bo v za\u010detku septembra praznoval svoj 100. rojstni dan. Tri \u010drke za\u010detnice IFA bodo ob tej prilo\u017enosti predstavljene v novi podobi. Toda obletnica je ve\u010d kot le vizualna preobrazba. V zadnjih \u0161estih mesecih je dru\u017eba IFA Management GmbH v tesnem sodelovanju s svojima delni\u010darjema &#8211; gfu Consumer &amp; Home Electronics GmbH, lastnikom pravic blagovne znamke IFA, in Clarion Ltd &#8211; za\u010dela obse\u017een proces prenove celotne blagovne znamke IFA. Za to ambiciozno nalogo je bila zadol\u017eena agencija Highsnobiety, ki ni specializirana le za komunikacijo, temve\u010d je svetovno priznana tudi na podro\u010dju \u017eivljenjskega sloga in mode.<\/p>\n\n\n\n<p>IFA je ena najbolj zgodovinskih in uveljavljenih blagovnih znamk na podro\u010dju sejmov. Prej\u0161nji logotip je imel dolgo \u017eivljenjsko dobo in je bil nazadnje osve\u017een v za\u010detku leta 2000. S \u0161tevilnimi sestavnimi deli, kot so napis IFA, ustrezni datumi dogodkov in podoba tako imenovanega &#8220;Funk-Otta&#8221;, presenetljive, stilizirane rde\u010delaske in prej\u0161nje blagovne znamke IFA, ni bil ve\u010d aktualen. Zato je bil \u010das, da se prenovi vesolje blagovne znamke IFA &#8211; in 100. obletnica je bila klju\u010dni trenutek.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/tehnokrat.si\/wp-content\/uploads\/2024\/04\/IFA-Logo_Innovation-For-All.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"278\" src=\"https:\/\/tehnokrat.si\/wp-content\/uploads\/2024\/04\/IFA-Logo_Innovation-For-All-1024x278.png\" alt=\"\" class=\"wp-image-7962\" srcset=\"https:\/\/tehnokrat.si\/wp-content\/uploads\/2024\/04\/IFA-Logo_Innovation-For-All-1024x278.png 1024w, https:\/\/tehnokrat.si\/wp-content\/uploads\/2024\/04\/IFA-Logo_Innovation-For-All-300x81.png 300w, https:\/\/tehnokrat.si\/wp-content\/uploads\/2024\/04\/IFA-Logo_Innovation-For-All-768x208.png 768w, https:\/\/tehnokrat.si\/wp-content\/uploads\/2024\/04\/IFA-Logo_Innovation-For-All-1536x416.png 1536w, https:\/\/tehnokrat.si\/wp-content\/uploads\/2024\/04\/IFA-Logo_Innovation-For-All-2048x555.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Najve\u010dji svetovni sejem zabavne oziroma potro\u0161ni\u0161ke elektronike in gospodinjskih aparatov bo v za\u010detku septembra praznoval&#8230;<\/p>\n","protected":false},"author":1,"featured_media":7959,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[6],"tags":[1172,621,2677,225,622],"class_list":["post-7957","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-odtuintam","tag-100-let","tag-ifa","tag-logotip","tag-obletnica","tag-sejem"],"featured_image_urls":{"full":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2024\/04\/IFA-Logo_100-Years.png",6409,2084,false],"thumbnail":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2024\/04\/IFA-Logo_100-Years-150x150.png",150,150,true],"medium":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2024\/04\/IFA-Logo_100-Years-300x98.png",300,98,true],"medium_large":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2024\/04\/IFA-Logo_100-Years-768x250.png",640,208,true],"large":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2024\/04\/IFA-Logo_100-Years-1024x333.png",640,208,true],"1536x1536":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2024\/04\/IFA-Logo_100-Years-1536x499.png",1536,499,true],"2048x2048":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2024\/04\/IFA-Logo_100-Years-2048x666.png",2048,666,true],"newsphere-slider-full":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2024\/04\/IFA-Logo_100-Years-1280x720.png",1280,720,true],"newsphere-featured":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2024\/04\/IFA-Logo_100-Years-1024x333.png",1024,333,true],"newsphere-medium":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2024\/04\/IFA-Logo_100-Years-720x380.png",720,380,true]},"author_info":{"display_name":"Miran","author_link":"https:\/\/tehnokrat.si\/?author=1"},"category_info":"<a href=\"https:\/\/tehnokrat.si\/?cat=6\" rel=\"category\">Od tu in tam<\/a>","tag_info":"Od tu in tam","comment_count":"0","_links":{"self":[{"href":"https:\/\/tehnokrat.si\/index.php?rest_route=\/wp\/v2\/posts\/7957","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tehnokrat.si\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tehnokrat.si\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tehnokrat.si\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tehnokrat.si\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7957"}],"version-history":[{"count":1,"href":"https:\/\/tehnokrat.si\/index.php?rest_route=\/wp\/v2\/posts\/7957\/revisions"}],"predecessor-version":[{"id":7964,"href":"https:\/\/tehnokrat.si\/index.php?rest_route=\/wp\/v2\/posts\/7957\/revisions\/7964"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tehnokrat.si\/index.php?rest_route=\/wp\/v2\/media\/7959"}],"wp:attachment":[{"href":"https:\/\/tehnokrat.si\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7957"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tehnokrat.si\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7957"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tehnokrat.si\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7957"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}