{"id":6850,"date":"2022-09-14T10:42:00","date_gmt":"2022-09-14T09:42:00","guid":{"rendered":"https:\/\/tehnokrat.si\/?p=6850"},"modified":"2022-10-03T10:44:24","modified_gmt":"2022-10-03T09:44:24","slug":"spletna-placila-presegla-placila-s-fizicnimi-karticami","status":"publish","type":"post","link":"https:\/\/tehnokrat.si\/?p=6850","title":{"rendered":"Spletna pla\u010dila presegla pla\u010dila s fizi\u010dnimi karticami"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Dru\u017ebaVisa je prek <a href=\"https:\/\/usa.visa.com\/products\/visa-token-service.html\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Visa Token Service<\/strong><\/a> (VTS) izdala \u017ee ve\u010d kot 4 milijarde \u017eetonov (tokenov), kar predstavlja pomemben mejnik na podro\u010dju varnosti digitalnih pla\u010dil ter nadaljnjega pospe\u0161evanja inovacij in e-poslovanja, so sporo\u010dili iz dru\u017ebe. Ta zgodovinski mejnik, ki poudarja mo\u010dno varnost, ki jo \u017eetoni zagotavljajo trgovcem, izdajateljem in potro\u0161nikom, ka\u017ee, da se je \u0161tevilo Visinih \u017eetonov oz. tokenov v enem letu skoraj podvojilo in preseglo \u0161tevilo fizi\u010dnih kartic Visa v obtoku po vsem svetu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bbTokenizacija je preprost, a u\u010dinkovit koncept, ki ga je prva uvedla Visa,\u00ab pojasnjuje Alenka Meja\u010d Krassnig, direktorica Visa Europe za Slovenijo, in dodaja: \u00bbRast izdajateljev, pridobiteljev, trgovcev in potro\u0161nikov, ki opravljajo transakcije z \u017eetoni Visa, potrjuje, da je prihodnost denarja resni\u010dno digitalna, digitalni denar pa mora temeljiti na zaupanju.\u00ab<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Obseg e-trgovine se je od za\u010detka pandemije pove\u010dal za ve\u010d kot 50 odstotkov. Vendar se s priro\u010dnostjo spletnega nakupovanja pove\u010dujejo tudi pri\u010dakovanja potro\u0161nikov ter zahteve po enostavnih in varnih transakcijah. Visa z inovacijami in s storitvijo Visa Token Service, ki 16-mestne \u0161tevilke ra\u010dunov Visa nadome\u0161\u010da z digitalnim \u017eetonom, prehiteva povpra\u0161evanje potro\u0161nikov.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/tehnokrat.si\/wp-content\/uploads\/2022\/10\/Alenka-Mejac-Krassnig-Visa-2-scaled.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/tehnokrat.si\/wp-content\/uploads\/2022\/10\/Alenka-Mejac-Krassnig-Visa-2-1024x683.jpg\" alt=\"\" class=\"wp-image-6851\" srcset=\"https:\/\/tehnokrat.si\/wp-content\/uploads\/2022\/10\/Alenka-Mejac-Krassnig-Visa-2-1024x683.jpg 1024w, https:\/\/tehnokrat.si\/wp-content\/uploads\/2022\/10\/Alenka-Mejac-Krassnig-Visa-2-300x200.jpg 300w, https:\/\/tehnokrat.si\/wp-content\/uploads\/2022\/10\/Alenka-Mejac-Krassnig-Visa-2-768x512.jpg 768w, https:\/\/tehnokrat.si\/wp-content\/uploads\/2022\/10\/Alenka-Mejac-Krassnig-Visa-2-1536x1025.jpg 1536w, https:\/\/tehnokrat.si\/wp-content\/uploads\/2022\/10\/Alenka-Mejac-Krassnig-Visa-2-2048x1366.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u017detoni: Varnostni stra\u017earji spletnega nakupovanja<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u017detoni so nesojeni junaki elektronskega poslovanja, ki lahko koristijo celotnemu pla\u010dilnemu ekosistemu, saj izdajatelji, pridobitelji, trgovci in potro\u0161niki vidijo vrsto koristi, vklju\u010dno z zmanj\u0161anjem \u0161tevila goljufij, enostavnostjo uporabe na razli\u010dnih napravah in \u0161e ve\u010d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Visina analiza ka\u017ee, da so \u017eetoni Visa pri ve\u010d kot 8.600 izdajateljih in 800.000 trgovcih po vsem svetu privedli do 28-odstotnega zmanj\u0161anja \u0161tevila goljufij in 3-odstotnega pove\u010danja \u0161tevila odobritev &#8211; trgovcem se je pove\u010dala prodaja, hkrati pa so prihranili denar pri stro\u0161kih, povzro\u010denih z goljufijami.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Prihodnost avtentikacije, ki jo zagotavljajo \u017eetoni<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V dobi, ko ve\u010dina na\u0161ega finan\u010dnega \u017eivljenja poteka v oblaku, napredna tehnologija pomaga zagotoviti, da so podatki strank za\u0161\u010diteni ne glede na to, kje potekajo transakcije. Avtentikacija 2.0 &#8211; prihodnost za\u0161\u010dite potro\u0161nikov &#8211; temelji na \u017eetonih in orodjih, kot je Visa Cloud Token Framework (CTF), ki je namenjen izbolj\u0161anju varnosti in pove\u010danju \u0161tevila odobritev za transakcije brez prisotnosti kartice v razli\u010dnih pla\u010dilnih izku\u0161njah in napravah.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bbTa mejnik ka\u017ee na nenehno vlaganje Vise v varne, zanesljive in nemotene transakcije po vsem svetu,&#8221; izpostavlja Meja\u010d Krassnig. \u00bbNadaljnje uvajanje tokenizacije bo pomagalo uresni\u010devati Visino poslanstvo, da pomaga posameznikom, podjetjem in gospodarstvom pri njihovem razcvetu.\u00ab<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/tehnokrat.si\/wp-content\/uploads\/2022\/10\/Visa-foto-2.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/tehnokrat.si\/wp-content\/uploads\/2022\/10\/Visa-foto-2-1024x576.jpg\" alt=\"\" class=\"wp-image-6852\" srcset=\"https:\/\/tehnokrat.si\/wp-content\/uploads\/2022\/10\/Visa-foto-2-1024x576.jpg 1024w, https:\/\/tehnokrat.si\/wp-content\/uploads\/2022\/10\/Visa-foto-2-300x169.jpg 300w, https:\/\/tehnokrat.si\/wp-content\/uploads\/2022\/10\/Visa-foto-2-768x432.jpg 768w, https:\/\/tehnokrat.si\/wp-content\/uploads\/2022\/10\/Visa-foto-2-1536x864.jpg 1536w, https:\/\/tehnokrat.si\/wp-content\/uploads\/2022\/10\/Visa-foto-2-1280x720.jpg 1280w, https:\/\/tehnokrat.si\/wp-content\/uploads\/2022\/10\/Visa-foto-2.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Dru\u017ebaVisa je prek Visa Token Service (VTS) izdala \u017ee ve\u010d kot 4 milijarde \u017eetonov (tokenov),&#8230;<\/p>\n","protected":false},"author":1,"featured_media":6853,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[6],"tags":[2665,4289,3566,1768,252,3746,256,4288,4274],"class_list":["post-6850","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-odtuintam","tag-avtentikacija","tag-ctf","tag-nakupi","tag-placevanje","tag-placila","tag-spletna-placila","tag-visa","tag-vts","tag-zetoni"],"featured_image_urls":{"full":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2022\/10\/Visa-foto.jpg",1280,722,false],"thumbnail":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2022\/10\/Visa-foto-150x150.jpg",150,150,true],"medium":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2022\/10\/Visa-foto-300x169.jpg",300,169,true],"medium_large":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2022\/10\/Visa-foto-768x433.jpg",640,361,true],"large":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2022\/10\/Visa-foto-1024x578.jpg",640,361,true],"1536x1536":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2022\/10\/Visa-foto.jpg",1280,722,false],"2048x2048":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2022\/10\/Visa-foto.jpg",1280,722,false],"newsphere-slider-full":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2022\/10\/Visa-foto-1280x720.jpg",1280,720,true],"newsphere-featured":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2022\/10\/Visa-foto-1024x578.jpg",1024,578,true],"newsphere-medium":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2022\/10\/Visa-foto-720x380.jpg",720,380,true]},"author_info":{"display_name":"Miran","author_link":"https:\/\/tehnokrat.si\/?author=1"},"category_info":"<a href=\"https:\/\/tehnokrat.si\/?cat=6\" rel=\"category\">Od tu in tam<\/a>","tag_info":"Od tu in 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