{"id":6275,"date":"2021-09-23T17:10:00","date_gmt":"2021-09-23T16:10:00","guid":{"rendered":"https:\/\/tehnokrat.si\/?p=6275"},"modified":"2021-09-27T17:11:33","modified_gmt":"2021-09-27T16:11:33","slug":"bi-prodajali-v-tujino-pa-ne-veste-kako","status":"publish","type":"post","link":"https:\/\/tehnokrat.si\/?p=6275","title":{"rendered":"Bi prodajali v tujino, pa ne veste kako?"},"content":{"rendered":"\n<p>Vpra\u0161ajte Google. Dobesedno. Storitev Google Market Finder vam, celo brezpla\u010dno (!), pove, kam in zakaj prodajati prav tja.<\/p>\n\n\n\n<p>Statistika pravi, da je izvoz gonilo slovenskega gospodarstva in tako klju\u010dnega pomena za o\u017eivitev gospodarstva po pandemiji. Google je zato v sklopu pobude Grow Slovenia with Google, v kateri sodeluje z Ministrstvom za gospodarski razvoj in tehnologijo ter javno agencijo SPIRIT Slovenija, premierno lansiral brezpla\u010dno orodje Market Finder, podprto s tehnologijo umetne inteligence za mala in srednja podjetja, ki bodo tako lahko svoj posel la\u017eje ponesla na globalni nivo.<\/p>\n\n\n\n<p>Maja lani se je svetovna \u010dezmejna e-prodaja pove\u010dala za 42%, na spletu pa je zdaj ve\u010d kot 4 milijarde aktivnih uporabnikov. To pomeni, da \u0161e nikoli ni bil primernej\u0161i \u010das za prehod na globalno poslovanje Kljub temu, pa je za nova podjetja ali podjetja, ki se \u0161e nikoli niso podala v tujino, prvi korak lahko velik izziv. Ta podjetja imajo pogosto te\u017eave pri na\u010drtovanju, oblikovanju in raz\u0161iritvi svoje globalne strategije ali pa preprosto ne vedo kje za\u010deti.<\/p>\n\n\n\n<p>Google je danes slovenski javnosti predstavil nadgrajeno orodje Market Finder, ki podjetjem pomaga odpirati izvozne poti in trge. Gre za brezpla\u010dno platformo, ki podjetja vodi na vsakem koraku njihove izvozne poti, pri \u010demer uporablja podatke in strokovno znanje partnerjev dru\u017ebe Google. Aktualna razli\u010dica, najprej objavljena v Sloveniji, vklju\u010duje novo funkcijo, ki s pomo\u010djo umetne inteligence oceni pripravljenost podjetja za \u0161iritev v tujino, na podlagi ocene pa podaja personalizirana priporo\u010dila za njegovo potencialno mednarodno \u0161iritev.<\/p>\n\n\n\n<p>&#8220;S pravimi orodji in podporo, ki jo nudi Market Finder, ovire za mednarodno \u0161iritev \u0161e nikoli niso bile la\u017eje premostljive. To je sporo\u010dilo dru\u017ebe Google malim in srednjim podjetjem: ne glede na to, kaj prodajate, kako veliki ste ali kje imate sede\u017e, vedno lahko uporabite na\u0161e brezpla\u010dno orodje Market Finder za rast svojega podjetja in pridobivanje novih strank po vsem svetu,&#8221; pravi Jo\u0161ko Mrnd\u017ee, direktor dru\u017ebe Google Adriatics.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/tehnokrat.si\/wp-content\/uploads\/2021\/09\/Google-Market-Finder-1.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"604\" src=\"https:\/\/tehnokrat.si\/wp-content\/uploads\/2021\/09\/Google-Market-Finder-1-1024x604.jpg\" alt=\"\" class=\"wp-image-6277\" srcset=\"https:\/\/tehnokrat.si\/wp-content\/uploads\/2021\/09\/Google-Market-Finder-1-1024x604.jpg 1024w, https:\/\/tehnokrat.si\/wp-content\/uploads\/2021\/09\/Google-Market-Finder-1-300x177.jpg 300w, https:\/\/tehnokrat.si\/wp-content\/uploads\/2021\/09\/Google-Market-Finder-1-768x453.jpg 768w, https:\/\/tehnokrat.si\/wp-content\/uploads\/2021\/09\/Google-Market-Finder-1-1536x906.jpg 1536w, https:\/\/tehnokrat.si\/wp-content\/uploads\/2021\/09\/Google-Market-Finder-1.jpg 2000w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Vpra\u0161ajte Google. Dobesedno. Storitev Google Market Finder vam, celo brezpla\u010dno (!), pove, kam in zakaj&#8230;<\/p>\n","protected":false},"author":1,"featured_media":6276,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[94,3932,3930,3931,1702,3413,203],"class_list":["post-6275","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-it","tag-google","tag-izvoz","tag-market-finder","tag-orodje","tag-podjetja","tag-pomoc","tag-slovenija"],"featured_image_urls":{"full":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2021\/09\/Google-Market-Finder-2.jpg",2000,1437,false],"thumbnail":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2021\/09\/Google-Market-Finder-2-150x150.jpg",150,150,true],"medium":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2021\/09\/Google-Market-Finder-2-300x216.jpg",300,216,true],"medium_large":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2021\/09\/Google-Market-Finder-2-768x552.jpg",640,460,true],"large":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2021\/09\/Google-Market-Finder-2-1024x736.jpg",640,460,true],"1536x1536":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2021\/09\/Google-Market-Finder-2-1536x1104.jpg",1536,1104,true],"2048x2048":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2021\/09\/Google-Market-Finder-2.jpg",2000,1437,false],"newsphere-slider-full":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2021\/09\/Google-Market-Finder-2-1280x720.jpg",1280,720,true],"newsphere-featured":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2021\/09\/Google-Market-Finder-2-1024x736.jpg",1024,736,true],"newsphere-medium":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2021\/09\/Google-Market-Finder-2-720x380.jpg",720,380,true]},"author_info":{"display_name":"Miran","author_link":"https:\/\/tehnokrat.si\/?author=1"},"category_info":"<a href=\"https:\/\/tehnokrat.si\/?cat=1\" rel=\"category\">Informacijske tehnologije<\/a>","tag_info":"Informacijske tehnologije","comment_count":"0","_links":{"self":[{"href":"https:\/\/tehnokrat.si\/index.php?rest_route=\/wp\/v2\/posts\/6275","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tehnokrat.si\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tehnokrat.si\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tehnokrat.si\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tehnokrat.si\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6275"}],"version-history":[{"count":1,"href":"https:\/\/tehnokrat.si\/index.php?rest_route=\/wp\/v2\/posts\/6275\/revisions"}],"predecessor-version":[{"id":6278,"href":"https:\/\/tehnokrat.si\/index.php?rest_route=\/wp\/v2\/posts\/6275\/revisions\/6278"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tehnokrat.si\/index.php?rest_route=\/wp\/v2\/media\/6276"}],"wp:attachment":[{"href":"https:\/\/tehnokrat.si\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6275"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tehnokrat.si\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=6275"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tehnokrat.si\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=6275"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}