{"id":6055,"date":"2021-03-30T10:18:08","date_gmt":"2021-03-30T09:18:08","guid":{"rendered":"https:\/\/tehnokrat.si\/?p=6055"},"modified":"2021-03-30T10:18:09","modified_gmt":"2021-03-30T09:18:09","slug":"nova-generacija-semanticnega-ciljanja","status":"publish","type":"post","link":"https:\/\/tehnokrat.si\/?p=6055","title":{"rendered":"Nova generacija semanti\u010dnega ciljanja"},"content":{"rendered":"\n<p>Dru\u017eba iPROM je nadgradila tehnologijo iPROM Cloud z naprednim algoritmom za semanti\u010dno ciljanje, zasnovanim za u\u010dinkovitej\u0161e iskanje sti\u010dnih to\u010dk med vsebino spletnih strani in vsebino oglasov. Nova generacija semanti\u010dnega ciljanja z uporabo umetne inteligence ogla\u0161evalcem omogo\u010da bolj\u0161e povezovanje vsebine oglasnih sporo\u010dil z vsebino digitalnih medijev, zagotavlja vi\u0161jo raven relevantnosti in varnosti blagovne znamke ter izbolj\u0161anje rezultatov ogla\u0161evalskih akcij.<\/p>\n\n\n\n<p>Novo jedro re\u0161itve je prilagojeno jezikovnim podro\u010djem srednje in vzhodne Evrope ter predstavlja eno izmed prvih tovrstnih re\u0161itev, namenjenih ogla\u0161evalcem, ki posegajo v ta geografska obmo\u010dja.<\/p>\n\n\n\n<p>\u00bbS semanti\u010dnim ciljanjem uporabimo poglobljeno razumevanje vsebine spletnih strani, ki smo ga pridobili s tehnologijo obdelave naravnega jezika in globokim u\u010denjem, za u\u010dinkovitej\u0161e ume\u0161\u010danje oglasov ob sorodne vsebine v mediju. Oglasi tako postanejo del vsebine, so naravnej\u0161i, zagotavljajo bolj\u0161o uporabni\u0161ko izku\u0161njo in tako bolj\u0161e odzive pri uporabnikih,\u00ab pojasnjuje Toma\u017e Tom\u0161i\u010d, vodja oddelka iPROM Labs. \u00bbHkrati pa algoritem semanti\u010dnega ciljanja prepozna potencialno \u0161kodljivo vsebino, jo izlo\u010di iz ciljanja in s tem varuje ugled blagovne znamke,\u00ab dodaja Tom\u0161i\u010d.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/tehnokrat.si\/wp-content\/uploads\/2021\/03\/Semanticno-ciljanje-02.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/tehnokrat.si\/wp-content\/uploads\/2021\/03\/Semanticno-ciljanje-02-1024x683.png\" alt=\"\" class=\"wp-image-6057\" srcset=\"https:\/\/tehnokrat.si\/wp-content\/uploads\/2021\/03\/Semanticno-ciljanje-02-1024x683.png 1024w, https:\/\/tehnokrat.si\/wp-content\/uploads\/2021\/03\/Semanticno-ciljanje-02-300x200.png 300w, https:\/\/tehnokrat.si\/wp-content\/uploads\/2021\/03\/Semanticno-ciljanje-02-768x512.png 768w, https:\/\/tehnokrat.si\/wp-content\/uploads\/2021\/03\/Semanticno-ciljanje-02.png 1500w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p><strong>Nadgrajeno semanti\u010dno ciljanje za ve\u010djo dovzetnost uporabnikov na oglasna sporo\u010dila<\/strong><br>Novo iPROMovo jedro za semanti\u010dno ciljanje temelji na analizi vsebine spletnih dokumentov, ki uporablja globoko u\u010denje in analizo naravnega jezika (Natural Language Processing \u2013 NLP). Ta na\u010din obdelave besedil zagotavlja prepoznavanje besed in razmerja med njimi, s tem pa ponuja globlji vpogled v pomen vsebin, objavljenih znotraj samih digitalnih medijev.<\/p>\n\n\n\n<p>Algoritem za ciljanje v nadaljevanju i\u0161\u010de sti\u010dne to\u010dke med vsebino oglasa in vsebino, objavljeno v digitalnem mediju, oglasni stre\u017enik pa na osnovi tega prikazuje za uporabnika relevantno oglasno vsebino.<\/p>\n\n\n\n<p>Ume\u0161\u010danje oglasov ob povezano oziroma sorodno vsebino v digitalnih medijih zagotavlja ve\u010djo pozornost in ve\u010djo odzivnost uporabnikov.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/tehnokrat.si\/wp-content\/uploads\/2021\/03\/Semanticno-ciljanje-03.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/tehnokrat.si\/wp-content\/uploads\/2021\/03\/Semanticno-ciljanje-03-1024x683.png\" alt=\"\" class=\"wp-image-6058\" srcset=\"https:\/\/tehnokrat.si\/wp-content\/uploads\/2021\/03\/Semanticno-ciljanje-03-1024x683.png 1024w, https:\/\/tehnokrat.si\/wp-content\/uploads\/2021\/03\/Semanticno-ciljanje-03-300x200.png 300w, https:\/\/tehnokrat.si\/wp-content\/uploads\/2021\/03\/Semanticno-ciljanje-03-768x512.png 768w, https:\/\/tehnokrat.si\/wp-content\/uploads\/2021\/03\/Semanticno-ciljanje-03.png 1500w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Dru\u017eba iPROM je nadgradila tehnologijo iPROM Cloud z naprednim algoritmom za semanti\u010dno ciljanje, zasnovanim za&#8230;<\/p>\n","protected":false},"author":1,"featured_media":6056,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[3778,224,3021,2433,3777,2824,139,3779,3780],"class_list":["post-6055","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-it","tag-analiza-govora","tag-cloud","tag-digitalno-oglasevanje","tag-iprom","tag-nlp","tag-oglasevanje","tag-oglasi","tag-prepoznavanje-besedil","tag-semanticno-ciljanje"],"featured_image_urls":{"full":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2021\/03\/Semanticno-ciljanje-slika.png",2400,1256,false],"thumbnail":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2021\/03\/Semanticno-ciljanje-slika-150x150.png",150,150,true],"medium":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2021\/03\/Semanticno-ciljanje-slika-300x157.png",300,157,true],"medium_large":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2021\/03\/Semanticno-ciljanje-slika-768x402.png",640,335,true],"large":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2021\/03\/Semanticno-ciljanje-slika-1024x536.png",640,335,true],"1536x1536":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2021\/03\/Semanticno-ciljanje-slika-1536x804.png",1536,804,true],"2048x2048":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2021\/03\/Semanticno-ciljanje-slika-2048x1072.png",2048,1072,true],"newsphere-slider-full":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2021\/03\/Semanticno-ciljanje-slika-1280x720.png",1280,720,true],"newsphere-featured":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2021\/03\/Semanticno-ciljanje-slika-1024x536.png",1024,536,true],"newsphere-medium":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2021\/03\/Semanticno-ciljanje-slika-720x380.png",720,380,true]},"author_info":{"display_name":"Miran","author_link":"https:\/\/tehnokrat.si\/?author=1"},"category_info":"<a href=\"https:\/\/tehnokrat.si\/?cat=1\" rel=\"category\">Informacijske tehnologije<\/a>","tag_info":"Informacijske 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