iPROM je s svojimi programskimi re\u0161itvami za distribucijo oglasnih sporo\u010dil v preteklem letu slovenskim uporabnikom digitalnih medijev prikazal skoraj polovico (natan\u010dneje 49,6 odstotka) ve\u010d oglasov kot v letu 2019. Po \u0161tevilu prikazanih oglasov med panogami ponovno prednja\u010di trgovina, najve\u010dje pove\u010danje dele\u017ea prikazanih oglasov pa je bila – pri\u010dakovano – dele\u017ena panoga zdravje.<\/p>\n\n\n\n
V letu 2020 so bili dele\u017ei prikazanih oglasov v digitalnih medijih po panogah razdeljeni podobno kot v 2019. Najve\u010dji, 19,66-odstotni dele\u017e, pripada panogi trgovina, ki je v primerjavi s predlanskim letom in letom 2018 do\u017eivela 8,9-odstotno pove\u010danje dele\u017ea in tako \u017ee \u010detrto leto prevladuje med panogami. Drugi najve\u010dji dele\u017e kljub 12-odstotnemu padcu ohranja panoga avtomobilizem s 14,85 odstotka, tesno ji sledi panoga finance s 14,83-odstotnim dele\u017eem prikazanih oglasov.<\/p>\n\n\n\n
Navkljub 9,6-odstotnemu padcu dele\u017ea \u010detrto mesto tudi letos zaseda panoga zabava in prosti \u010das. Na peto mesto se je v letu 2020 z 8,06 odstotka uvrstila panoga telekomunikacije, ki je v primerjavi z letom 2019 zabele\u017eila rast za slabih 5 odstotkov. Panoga turizem je v lanskem letu utrpela najve\u010dji upad dele\u017ea (za 30,38 %) in s 7,17 odstotka pristala na \u0161estem mestu. Najve\u010dje pove\u010danje dele\u017ea prikazanih oglasov (84,62 %) pa je v lanskem letu zna\u010dilen za panogo zdravje, ki je zavzela sedmo mesto.<\/p>\n","protected":false},"excerpt":{"rendered":"
iPROM je s svojimi programskimi re\u0161itvami za distribucijo oglasnih sporo\u010dil v preteklem letu slovenskim uporabnikom…<\/p>\n","protected":false},"author":1,"featured_media":5986,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[6],"tags":[2433,2824,139,3731,3730],"class_list":["post-5985","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-odtuintam","tag-iprom","tag-oglasevanje","tag-oglasi","tag-prikazi","tag-spletni-oglasi"],"featured_image_urls":{"full":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2021\/01\/Delezi-prikazanih-oglasov-v-digitalnih-medijih-po-panogah-v-letu-2020.png",1500,1080,false],"thumbnail":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2021\/01\/Delezi-prikazanih-oglasov-v-digitalnih-medijih-po-panogah-v-letu-2020-150x150.png",150,150,true],"medium":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2021\/01\/Delezi-prikazanih-oglasov-v-digitalnih-medijih-po-panogah-v-letu-2020-300x216.png",300,216,true],"medium_large":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2021\/01\/Delezi-prikazanih-oglasov-v-digitalnih-medijih-po-panogah-v-letu-2020-768x553.png",640,461,true],"large":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2021\/01\/Delezi-prikazanih-oglasov-v-digitalnih-medijih-po-panogah-v-letu-2020-1024x737.png",640,461,true],"1536x1536":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2021\/01\/Delezi-prikazanih-oglasov-v-digitalnih-medijih-po-panogah-v-letu-2020.png",1500,1080,false],"2048x2048":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2021\/01\/Delezi-prikazanih-oglasov-v-digitalnih-medijih-po-panogah-v-letu-2020.png",1500,1080,false],"newsphere-slider-full":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2021\/01\/Delezi-prikazanih-oglasov-v-digitalnih-medijih-po-panogah-v-letu-2020-1280x720.png",1280,720,true],"newsphere-featured":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2021\/01\/Delezi-prikazanih-oglasov-v-digitalnih-medijih-po-panogah-v-letu-2020-1024x737.png",1024,737,true],"newsphere-medium":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2021\/01\/Delezi-prikazanih-oglasov-v-digitalnih-medijih-po-panogah-v-letu-2020-720x380.png",720,380,true]},"author_info":{"display_name":"Miran","author_link":"https:\/\/tehnokrat.si\/?author=1"},"category_info":"Od tu in tam<\/a>","tag_info":"Od tu in tam","comment_count":"0","_links":{"self":[{"href":"https:\/\/tehnokrat.si\/index.php?rest_route=\/wp\/v2\/posts\/5985","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tehnokrat.si\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tehnokrat.si\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tehnokrat.si\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tehnokrat.si\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5985"}],"version-history":[{"count":1,"href":"https:\/\/tehnokrat.si\/index.php?rest_route=\/wp\/v2\/posts\/5985\/revisions"}],"predecessor-version":[{"id":5987,"href":"https:\/\/tehnokrat.si\/index.php?rest_route=\/wp\/v2\/posts\/5985\/revisions\/5987"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tehnokrat.si\/index.php?rest_route=\/wp\/v2\/media\/5986"}],"wp:attachment":[{"href":"https:\/\/tehnokrat.si\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5985"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tehnokrat.si\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5985"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tehnokrat.si\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5985"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}