{"id":5744,"date":"2020-10-15T11:37:27","date_gmt":"2020-10-15T10:37:27","guid":{"rendered":"http:\/\/tehnokrat.si\/?p=5744"},"modified":"2020-10-15T11:37:27","modified_gmt":"2020-10-15T10:37:27","slug":"podjetja-stranke-in-podatki","status":"publish","type":"post","link":"https:\/\/tehnokrat.si\/?p=5744","title":{"rendered":"Podjetja, stranke in podatki"},"content":{"rendered":"\n

Velikan iz sveta programske opreme, SAP, je na virtualni konferenci SAP Customer Experience Live predstavil platformo o podatkih strank SAP Customer Data Platform (CDP). Gre za podatkovno platformo naslednje generacije za upravljanje s strankami, ki podjetjem omogo\u010da na novo dolo\u010diti izku\u0161njo strank na vsakem koraku \u2013 od poslovanja in tr\u017eenja do prodaje in storitev.<\/p>\n\n\n\n

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foto: SAP<\/em><\/figcaption><\/figure>\n\n\n\n

Ker postaja izku\u0161nja strank vse pomembnej\u0161i element razlikovanja med globalnimi blagovnimi znamkami, nara\u0161\u010da tudi priljubljenost platform CDP, ki pomagajo ustvarjati edinstvene in prilagojene izku\u0161nje za raznovrstne namene tr\u017eenja. A ta ozka osredoto\u010denost na tr\u017eenje platformam CDP pogosto prepre\u010duje razviti ves potencial. Platforma SAP Customer Data Platform z zbiranjem podatkov strank in upravljanjem z njimi zagotavlja personalizacijo, kar podjetjem omogo\u010da, da kupce poznajo na vseh to\u010dkah stika in tako platformo u\u010dinkovito uporabljajo za ustrezen odziv ob stiku s stranko in doseganje njihove trajne zvestobe.<\/p>\n\n\n\n

Platforma uporablja storitev oblaka za podatke o strankah SAP Customer Data Cloud, ki temelji na tehnologiji Gigya. Platforma ustvari digitalne profile, s katerimi upravljajo stranke same. Profili se nato pove\u017eejo s storitvama SAP Customer Identity and Access Management in SAP Enterprise Consent and Preference Management, ki skupaj zagotavljata varen in skladen digitalen profil. Platforma predstavlja vezivno tkivo tega profila v realnem \u010dasu in omogo\u010da vpogled v vedenje strank za ustrezen odziv podjetja vedno, ko \u017eeli stranka vzpostaviti stik z blagovno znamko.<\/p>\n","protected":false},"excerpt":{"rendered":"

Velikan iz sveta programske opreme, SAP, je na virtualni konferenci SAP Customer Experience Live predstavil…<\/p>\n","protected":false},"author":1,"featured_media":5745,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[1,3],"tags":[3570,3571,643,3569],"class_list":["post-5744","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-it","category-mobilno","tag-cdp","tag-customer-data-platform","tag-platforma","tag-sap"],"featured_image_urls":{"full":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2020\/10\/SAP-uporabniska-izkusnja-scaled.jpg",2560,1706,false],"thumbnail":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2020\/10\/SAP-uporabniska-izkusnja-150x150.jpg",150,150,true],"medium":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2020\/10\/SAP-uporabniska-izkusnja-300x200.jpg",300,200,true],"medium_large":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2020\/10\/SAP-uporabniska-izkusnja-768x512.jpg",640,427,true],"large":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2020\/10\/SAP-uporabniska-izkusnja-1024x683.jpg",640,427,true],"1536x1536":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2020\/10\/SAP-uporabniska-izkusnja-1536x1024.jpg",1536,1024,true],"2048x2048":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2020\/10\/SAP-uporabniska-izkusnja-2048x1365.jpg",2048,1365,true],"newsphere-slider-full":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2020\/10\/SAP-uporabniska-izkusnja-scaled.jpg",1080,720,false],"newsphere-featured":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2020\/10\/SAP-uporabniska-izkusnja-scaled.jpg",1024,682,false],"newsphere-medium":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2020\/10\/SAP-uporabniska-izkusnja-scaled.jpg",570,380,false]},"author_info":{"display_name":"Miran","author_link":"https:\/\/tehnokrat.si\/?author=1"},"category_info":"Informacijske tehnologije<\/a> Mobilno<\/a>","tag_info":"Mobilno","comment_count":"0","_links":{"self":[{"href":"https:\/\/tehnokrat.si\/index.php?rest_route=\/wp\/v2\/posts\/5744","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tehnokrat.si\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tehnokrat.si\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tehnokrat.si\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tehnokrat.si\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5744"}],"version-history":[{"count":1,"href":"https:\/\/tehnokrat.si\/index.php?rest_route=\/wp\/v2\/posts\/5744\/revisions"}],"predecessor-version":[{"id":5746,"href":"https:\/\/tehnokrat.si\/index.php?rest_route=\/wp\/v2\/posts\/5744\/revisions\/5746"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tehnokrat.si\/index.php?rest_route=\/wp\/v2\/media\/5745"}],"wp:attachment":[{"href":"https:\/\/tehnokrat.si\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5744"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tehnokrat.si\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5744"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tehnokrat.si\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5744"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}