{"id":5020,"date":"2019-02-12T12:24:54","date_gmt":"2019-02-12T11:24:54","guid":{"rendered":"http:\/\/tehnokrat.si\/?p=5020"},"modified":"2019-02-12T12:24:54","modified_gmt":"2019-02-12T11:24:54","slug":"ljubezen-je-se-vedno-spontana","status":"publish","type":"post","link":"https:\/\/tehnokrat.si\/?p=5020","title":{"rendered":"Ljubezen je (\u0161e vedno) spontana"},"content":{"rendered":"\n<p>V dneh pred komercialnim praznikom po imenu valentinovo smo pri\u010da tak\u0161nim in druga\u010dnim raziskavam in ponudbam. \u0160e celo velikan iz sveta industrije pla\u010dil ima dobro zgodbo. Vsakoletna raziskava Mastercard Love Index ob prazniku zaljubljenih bele\u017ei ve\u010dje \u0161tevilo nakupov v zadnjem trenutku, v zadnjih treh letih pa so se za 27 % okrepili nakupi iz ljubezni tudi v Sloveniji, pri \u010demer je ve\u010dina valentinovih nakupov (36 %) v Sloveniji opravljenih na 11. februar.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"670\" src=\"http:\/\/tehnokrat.si\/wp-content\/uploads\/2019\/02\/Mastercard_Love_Index_2019_a-1024x670.jpg\" alt=\"\" class=\"wp-image-5021\" srcset=\"https:\/\/tehnokrat.si\/wp-content\/uploads\/2019\/02\/Mastercard_Love_Index_2019_a-1024x670.jpg 1024w, https:\/\/tehnokrat.si\/wp-content\/uploads\/2019\/02\/Mastercard_Love_Index_2019_a-300x196.jpg 300w, https:\/\/tehnokrat.si\/wp-content\/uploads\/2019\/02\/Mastercard_Love_Index_2019_a-768x503.jpg 768w, https:\/\/tehnokrat.si\/wp-content\/uploads\/2019\/02\/Mastercard_Love_Index_2019_a.jpg 1222w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Slovenci se najraje razvajamo z dobro hrano, saj se je gurmanskim u\u017eitkom v zadnjih treh letih predajalo 18 % ve\u010d zaljubljencev, pri tem pa je bilo opravljenih za 33 % ve\u010d transakcij v primerjavi z leti med 2016 in 2018. \u0160tevilo transakcij hotelskih namestitev se je od leta 2016 do leta 2018 pove\u010dalo za 15 %, nakup cvetja pa se je v primerjavi z letom 2016 pove\u010dal za 10 %. \u0160tevilo transakcij za nakup nakita se je med leti 2016 in 2018 zmanj\u0161alo, vrednost nakupa nakita pa je od leta 2016 narasla za 38 %. <\/p>\n\n\n\n<p>V primerjavi z globalnimi kupci se Slovenci za nakupe iz ljubezni odlo\u010damo nekoliko prej, ob tem pa ostajamo zagovorniki doma\u010de potro\u0161nje, saj ve\u010dino daril v obdobju valentinovega \u0161e vedno najraje kupujemo osebno. <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"882\" height=\"541\" src=\"http:\/\/tehnokrat.si\/wp-content\/uploads\/2019\/02\/Mastercard_Love_Index_2019_b.jpg\" alt=\"\" class=\"wp-image-5022\" srcset=\"https:\/\/tehnokrat.si\/wp-content\/uploads\/2019\/02\/Mastercard_Love_Index_2019_b.jpg 882w, https:\/\/tehnokrat.si\/wp-content\/uploads\/2019\/02\/Mastercard_Love_Index_2019_b-300x184.jpg 300w, https:\/\/tehnokrat.si\/wp-content\/uploads\/2019\/02\/Mastercard_Love_Index_2019_b-768x471.jpg 768w\" sizes=\"auto, (max-width: 882px) 100vw, 882px\" \/><\/figure>\n\n\n\n<p>Kupci po vsem svetu z nakupi na dan zaljubljencev sicer \u010dakajo do zadnjega trenutka, a to ne pomeni, da se odlo\u010dajo za tradicionalna darila. Podatki razkrivajo blago 7 % porast potro\u0161nje za vrtnice in cvetli\u010dna darila, medtem ko se je nakup nakita v letu 2018 zni\u017eal za 8 % v primerjavi z letom 2016. Romantiki se ve\u010dinoma odlo\u010dajo za darila, ki odra\u017eajo interese ljubljenih oseb, kar dokazuje 41 % porast zneska porabljenega za knjige in glasbo \u2013 ljubezen gre o\u010ditno skozi u\u0161esa! <\/p>\n\n\n\n<p>Nadaljevanje trenda, ki nepozabna do\u017eivetja postavlja pred materialna darila, odra\u017eajo investicije v no\u010d razvajanja v hotelu, ki ostaja na vrhu lestvice daril za valentinovo. \u0160tevilo namestitvenih transakcij se je v letu 2018 pove\u010dalo za 9 % v primerjavi z 2016, njihova vrednost pa je narasla za 5 %.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"287\" src=\"http:\/\/tehnokrat.si\/wp-content\/uploads\/2019\/02\/Mastercard_Love_Index_2019_c-1024x287.jpg\" alt=\"\" class=\"wp-image-5023\" srcset=\"https:\/\/tehnokrat.si\/wp-content\/uploads\/2019\/02\/Mastercard_Love_Index_2019_c-1024x287.jpg 1024w, https:\/\/tehnokrat.si\/wp-content\/uploads\/2019\/02\/Mastercard_Love_Index_2019_c-300x84.jpg 300w, https:\/\/tehnokrat.si\/wp-content\/uploads\/2019\/02\/Mastercard_Love_Index_2019_c-768x215.jpg 768w, https:\/\/tehnokrat.si\/wp-content\/uploads\/2019\/02\/Mastercard_Love_Index_2019_c.jpg 1815w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>V dneh pred komercialnim praznikom po imenu valentinovo smo pri\u010da tak\u0161nim in druga\u010dnim raziskavam in&#8230;<\/p>\n","protected":false},"author":1,"featured_media":5021,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[6],"tags":[1028,3061,255,1768,34,755,286],"class_list":["post-5020","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-odtuintam","tag-brezsticno-placevanje","tag-love-index","tag-mastercard","tag-placevanje","tag-raziskava","tag-spletno-nakupovanje","tag-valentinovo"],"featured_image_urls":{"full":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2019\/02\/Mastercard_Love_Index_2019_a.jpg",1222,800,false],"thumbnail":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2019\/02\/Mastercard_Love_Index_2019_a-150x150.jpg",150,150,true],"medium":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2019\/02\/Mastercard_Love_Index_2019_a-300x196.jpg",300,196,true],"medium_large":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2019\/02\/Mastercard_Love_Index_2019_a-768x503.jpg",640,419,true],"large":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2019\/02\/Mastercard_Love_Index_2019_a-1024x670.jpg",640,419,true],"1536x1536":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2019\/02\/Mastercard_Love_Index_2019_a.jpg",1222,800,false],"2048x2048":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2019\/02\/Mastercard_Love_Index_2019_a.jpg",1222,800,false],"newsphere-slider-full":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2019\/02\/Mastercard_Love_Index_2019_a.jpg",1100,720,false],"newsphere-featured":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2019\/02\/Mastercard_Love_Index_2019_a.jpg",1024,670,false],"newsphere-medium":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2019\/02\/Mastercard_Love_Index_2019_a.jpg",580,380,false]},"author_info":{"display_name":"Miran","author_link":"https:\/\/tehnokrat.si\/?author=1"},"category_info":"<a href=\"https:\/\/tehnokrat.si\/?cat=6\" rel=\"category\">Od tu in tam<\/a>","tag_info":"Od tu in tam","comment_count":"0","_links":{"self":[{"href":"https:\/\/tehnokrat.si\/index.php?rest_route=\/wp\/v2\/posts\/5020","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tehnokrat.si\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tehnokrat.si\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tehnokrat.si\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tehnokrat.si\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5020"}],"version-history":[{"count":1,"href":"https:\/\/tehnokrat.si\/index.php?rest_route=\/wp\/v2\/posts\/5020\/revisions"}],"predecessor-version":[{"id":5024,"href":"https:\/\/tehnokrat.si\/index.php?rest_route=\/wp\/v2\/posts\/5020\/revisions\/5024"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tehnokrat.si\/index.php?rest_route=\/wp\/v2\/media\/5021"}],"wp:attachment":[{"href":"https:\/\/tehnokrat.si\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5020"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tehnokrat.si\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5020"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tehnokrat.si\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5020"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}