{"id":4969,"date":"2019-01-20T07:38:34","date_gmt":"2019-01-20T06:38:34","guid":{"rendered":"http:\/\/tehnokrat.si\/?p=4969"},"modified":"2019-01-21T07:39:47","modified_gmt":"2019-01-21T06:39:47","slug":"digitalno-oglasevanje-se-vedno-narasca","status":"publish","type":"post","link":"https:\/\/tehnokrat.si\/?p=4969","title":{"rendered":"Digitalno ogla\u0161evanje \u0161e vedno nara\u0161\u010da"},"content":{"rendered":"\n<p>iPROM je s tehnolo\u0161ko re\u0161itvijo za upravljanje ogla\u0161evalskih akcij v digitalnih medijih iPROM AdServer v letu 2018 uporabnikom digitalnih medijev prikazal 18 odstotkov ve\u010d oglasov kot leto poprej. Po \u0161tevilu prikazanih oglasov na prvem mestu z 22-odstotnim dele\u017eem prednja\u010di panoga trgovina, ki je prehitela panogo avtomobilizem, ki se je s slabim 15-odstotnim dele\u017eem umestila na drugo mesto.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"633\" height=\"428\" src=\"http:\/\/tehnokrat.si\/wp-content\/uploads\/2019\/01\/iPROM-oglasi-piechart-2018.jpg\" alt=\"\" class=\"wp-image-4970\" srcset=\"https:\/\/tehnokrat.si\/wp-content\/uploads\/2019\/01\/iPROM-oglasi-piechart-2018.jpg 633w, https:\/\/tehnokrat.si\/wp-content\/uploads\/2019\/01\/iPROM-oglasi-piechart-2018-300x203.jpg 300w\" sizes=\"auto, (max-width: 633px) 100vw, 633px\" \/><\/figure>\n\n\n\n<p>\u0160tevilo prikazanih oglasov v digitalnih medijih v Sloveniji, ki jih dru\u017eba iPROM spremlja \u017ee od 2005, ka\u017ee rast digitalnega ogla\u0161evanja v vseh industrijskih panogah. iPROM je v letu 2018 za svoje naro\u010dnike iz razli\u010dnih panog izvedel 17.414 ogla\u0161evalskih akcij, kar je 15 odstotkov ve\u010d kot predlani, uporabnikom digitalnih medijev pa prikazal 54.395 razli\u010dnih oglasnih sporo\u010dil, kar je 18 odstotkov ve\u010d kot v letu 2017.<\/p>\n\n\n\n<p>\u00bbPodatki dru\u017ebe iPROM ka\u017eejo na rast ogla\u0161evanja v digitalnih medijih v 2018, kar je skladno s trendom rasti nalo\u017eb v digitalno ogla\u0161evanje, ki ga redno bele\u017ei tudi zdru\u017eenje IAB. Slovenski ogla\u0161evalci namenijo digitalnim kanalom pribli\u017eno tretjino svojega ogla\u0161evalskega prora\u010duna, ta odstotek pa se zadnja leta vse bolj pove\u010duje,\u00ab je raziskavo komentiral Andrej Ivanec, direktor medijskega na\u010drtovanja v iPROMu.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>iPROM je s tehnolo\u0161ko re\u0161itvijo za upravljanje ogla\u0161evalskih akcij v digitalnih medijih iPROM AdServer v&#8230;<\/p>\n","protected":false},"author":1,"featured_media":4970,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[6],"tags":[2439,3021,2433,139],"class_list":["post-4969","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-odtuintam","tag-adserver","tag-digitalno-oglasevanje","tag-iprom","tag-oglasi"],"featured_image_urls":{"full":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2019\/01\/iPROM-oglasi-piechart-2018.jpg",633,428,false],"thumbnail":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2019\/01\/iPROM-oglasi-piechart-2018-150x150.jpg",150,150,true],"medium":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2019\/01\/iPROM-oglasi-piechart-2018-300x203.jpg",300,203,true],"medium_large":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2019\/01\/iPROM-oglasi-piechart-2018.jpg",633,428,false],"large":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2019\/01\/iPROM-oglasi-piechart-2018.jpg",633,428,false],"1536x1536":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2019\/01\/iPROM-oglasi-piechart-2018.jpg",633,428,false],"2048x2048":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2019\/01\/iPROM-oglasi-piechart-2018.jpg",633,428,false],"newsphere-slider-full":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2019\/01\/iPROM-oglasi-piechart-2018.jpg",633,428,false],"newsphere-featured":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2019\/01\/iPROM-oglasi-piechart-2018.jpg",633,428,false],"newsphere-medium":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2019\/01\/iPROM-oglasi-piechart-2018.jpg",562,380,false]},"author_info":{"display_name":"Miran","author_link":"https:\/\/tehnokrat.si\/?author=1"},"category_info":"<a href=\"https:\/\/tehnokrat.si\/?cat=6\" rel=\"category\">Od tu in tam<\/a>","tag_info":"Od tu in tam","comment_count":"0","_links":{"self":[{"href":"https:\/\/tehnokrat.si\/index.php?rest_route=\/wp\/v2\/posts\/4969","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tehnokrat.si\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tehnokrat.si\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tehnokrat.si\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tehnokrat.si\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4969"}],"version-history":[{"count":1,"href":"https:\/\/tehnokrat.si\/index.php?rest_route=\/wp\/v2\/posts\/4969\/revisions"}],"predecessor-version":[{"id":4971,"href":"https:\/\/tehnokrat.si\/index.php?rest_route=\/wp\/v2\/posts\/4969\/revisions\/4971"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tehnokrat.si\/index.php?rest_route=\/wp\/v2\/media\/4970"}],"wp:attachment":[{"href":"https:\/\/tehnokrat.si\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4969"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tehnokrat.si\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4969"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tehnokrat.si\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4969"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}