{"id":4846,"date":"2018-09-26T10:38:56","date_gmt":"2018-09-26T09:38:56","guid":{"rendered":"http:\/\/tehnokrat.si\/?p=4846"},"modified":"2018-09-26T10:38:56","modified_gmt":"2018-09-26T09:38:56","slug":"iprom-shake-ad-za-bolj-dinamicne-oglasne-vsebine","status":"publish","type":"post","link":"https:\/\/tehnokrat.si\/?p=4846","title":{"rendered":"iPROM Shake Ad za bolj dinami\u010dne oglasne vsebine"},"content":{"rendered":"<p>Kaj pa \u010de bi telefone pogosteje tresli? In bomo jih. Digitalna agencija iPROM je namre\u010d z novim oglasnim formatom iPROM Shake Ad svojim naro\u010dnikom ponudila inovativno re\u0161itev, ki spodbuja ve\u010djo interakcijo z uporabniki ter omogo\u010da ve\u010djo vklju\u010denost in bolj\u0161o predstavitev dolo\u010denih funkcionalnosti izdelka. iPROM Shake Ad je napreden, odziven oglasni format, ki ponuja mo\u017enost prikaza razli\u010dnih oglasnih kreativ. V prikazovanje oglasne kreative vna\u0161a dinamiko. Format deluje na vseh pametnih napravah z vgrajenim \u017eiroskopom (Android, iOS) in omogo\u010da spremembo kreativ oglasnega formata na podlagi tresenja telefona. Na vseh napravah, ki nimajo \u017eiroskopa oziroma, pa funkcijo \u00bbpretresi\u00ab nadomesti funkcija \u00bbpodrsaj\u00ab. Na namiznih ra\u010dunalnikih se sprememba oglasne kreative \u0161e vedno ustvari s klikom.<\/p>\n<p><a href=\"http:\/\/tehnokrat.si\/wp-content\/uploads\/2018\/09\/ShakeAd-press-1200x628.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-4847\" src=\"http:\/\/tehnokrat.si\/wp-content\/uploads\/2018\/09\/ShakeAd-press-1200x628-300x157.jpg\" alt=\"\" width=\"300\" height=\"157\" srcset=\"https:\/\/tehnokrat.si\/wp-content\/uploads\/2018\/09\/ShakeAd-press-1200x628-300x157.jpg 300w, https:\/\/tehnokrat.si\/wp-content\/uploads\/2018\/09\/ShakeAd-press-1200x628-768x402.jpg 768w, https:\/\/tehnokrat.si\/wp-content\/uploads\/2018\/09\/ShakeAd-press-1200x628-1024x536.jpg 1024w, https:\/\/tehnokrat.si\/wp-content\/uploads\/2018\/09\/ShakeAd-press-1200x628.jpg 1200w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>Novi oglasni format iPROM Shake Ad je v svojo digitalno strategijo prva vklju\u010dila blagovna znamka Volkswagen, in sicer za oglasno akcijo Polo \u2013 Slovenski avto leta 2018, saj je prepoznala prednosti, ki jih oglasni format ponuja za predstavitev novega modela avtomobila. V omenjeni oglasni akciji so na Volkswagnu izbrali funkcionalnost spremembe barve in tako poskrbeli, da se Polo predstavlja v \u0161iroki paleti barv ter uporabnikom pomaga pri la\u017eji predstavi videza avtomobila v njihovi najljub\u0161i barvi.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kaj pa \u010de bi telefone pogosteje tresli? In bomo jih. Digitalna agencija iPROM je namre\u010d&#8230;<\/p>\n","protected":false},"author":1,"featured_media":4847,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[6],"tags":[111,371,2433,2936,139,2935],"class_list":["post-4846","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-odtuintam","tag-android","tag-ios","tag-iprom","tag-kreativa","tag-oglasi","tag-shake-ad"],"featured_image_urls":{"full":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2018\/09\/ShakeAd-press-1200x628.jpg",1200,628,false],"thumbnail":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2018\/09\/ShakeAd-press-1200x628-150x150.jpg",150,150,true],"medium":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2018\/09\/ShakeAd-press-1200x628-300x157.jpg",300,157,true],"medium_large":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2018\/09\/ShakeAd-press-1200x628-768x402.jpg",640,335,true],"large":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2018\/09\/ShakeAd-press-1200x628-1024x536.jpg",640,335,true],"1536x1536":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2018\/09\/ShakeAd-press-1200x628.jpg",1200,628,false],"2048x2048":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2018\/09\/ShakeAd-press-1200x628.jpg",1200,628,false],"newsphere-slider-full":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2018\/09\/ShakeAd-press-1200x628.jpg",1200,628,false],"newsphere-featured":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2018\/09\/ShakeAd-press-1200x628.jpg",1024,536,false],"newsphere-medium":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2018\/09\/ShakeAd-press-1200x628.jpg",720,377,false]},"author_info":{"display_name":"Miran","author_link":"https:\/\/tehnokrat.si\/?author=1"},"category_info":"<a href=\"https:\/\/tehnokrat.si\/?cat=6\" rel=\"category\">Od tu in tam<\/a>","tag_info":"Od tu in tam","comment_count":"0","_links":{"self":[{"href":"https:\/\/tehnokrat.si\/index.php?rest_route=\/wp\/v2\/posts\/4846","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tehnokrat.si\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tehnokrat.si\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tehnokrat.si\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tehnokrat.si\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4846"}],"version-history":[{"count":1,"href":"https:\/\/tehnokrat.si\/index.php?rest_route=\/wp\/v2\/posts\/4846\/revisions"}],"predecessor-version":[{"id":4848,"href":"https:\/\/tehnokrat.si\/index.php?rest_route=\/wp\/v2\/posts\/4846\/revisions\/4848"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tehnokrat.si\/index.php?rest_route=\/wp\/v2\/media\/4847"}],"wp:attachment":[{"href":"https:\/\/tehnokrat.si\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4846"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tehnokrat.si\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4846"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tehnokrat.si\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4846"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}