{"id":454,"date":"2014-01-29T07:55:36","date_gmt":"2014-01-29T06:55:36","guid":{"rendered":"http:\/\/tehnokrat.si\/?p=454"},"modified":"2014-01-29T07:55:36","modified_gmt":"2014-01-29T06:55:36","slug":"doba-nepotrpezljivosti","status":"publish","type":"post","link":"https:\/\/tehnokrat.si\/?p=454","title":{"rendered":"Doba nepotrpe\u017eljivosti"},"content":{"rendered":"<p>V\u010deraj sem prisostvoval zanimivemu dogodku &#8211; napovedi trendov za leto 2014 kot ga vidijo marketin\u0161ki strokovnjaki podjetja <a href=\"http:\/\/www.smjwt.com\/\">SMJWT<\/a>. \u0160e najbolj se mi je v spomin vtisnil trend, poimenovan doba nepotrpe\u017eljivosti, ki lepo ponazarja stanje dru\u017ebe in duha.<!--more--><\/p>\n<p><a href=\"http:\/\/tehnokrat.si\/wp-content\/uploads\/2014\/01\/nepotrpezljivost.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-455\" alt=\"nepotrpezljivost\" src=\"http:\/\/tehnokrat.si\/wp-content\/uploads\/2014\/01\/nepotrpezljivost-300x300.jpg\" width=\"300\" height=\"300\" srcset=\"https:\/\/tehnokrat.si\/wp-content\/uploads\/2014\/01\/nepotrpezljivost-300x300.jpg 300w, https:\/\/tehnokrat.si\/wp-content\/uploads\/2014\/01\/nepotrpezljivost-150x150.jpg 150w, https:\/\/tehnokrat.si\/wp-content\/uploads\/2014\/01\/nepotrpezljivost.jpg 500w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p><em><strong>Kaj pravzaprav je doba nepotrpe\u017eljivosti?<\/strong><\/em><br \/>\nMobilne tehnologije, vedno hitrej\u0161e internetne povezave, preto\u010dne vsebine ter neprestana povezanost in dosegljivost so mo\u010dno vplivali na na\u0161 \u017eivljenjski\u00a0 slog. Uporabniki vedno bolj cenimo svoj \u010das in zato \u017eelimo vse narediti hitro in \u010dim bolj u\u010dinkovito. Hkrati postajamo vedno manj potrpe\u017eljivi.<\/p>\n<p>Potro\u0161niki \u017eelimo takoj\u0161njo zadovoljitev na\u0161ih potreb oziroma \u0161e ve\u010d: pri\u010dakujemo, da nam bodo razli\u010dne blagovne znamke ponudile re\u0161itev, \u0161e preden se bomo zavedali, da neko potrebo sploh imamo. Blagovne znamke so postavljene pred velik izziv, kako hitro in uspe\u0161no zadovoljiti potrebe potro\u0161nika brez vmesnih ovir ter s \u010dim hitrej\u0161im in gladkim postopkom pla\u010dila. Druga skrajnost tega izziva je vpra\u0161anje, kako potro\u0161nika v hitrem na\u010dinu \u017eivljenja umiriti, mu vzbuditi potrebo po \u010duje\u010dnosti, osredoto\u010denosti in potrpljenju.<\/p>\n<p><a href=\"http:\/\/tehnokrat.si\/wp-content\/uploads\/2014\/01\/nepotrpezljivost-2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-456\" alt=\"nepotrpezljivost 2\" src=\"http:\/\/tehnokrat.si\/wp-content\/uploads\/2014\/01\/nepotrpezljivost-2-300x297.jpg\" width=\"300\" height=\"297\" srcset=\"https:\/\/tehnokrat.si\/wp-content\/uploads\/2014\/01\/nepotrpezljivost-2-300x297.jpg 300w, https:\/\/tehnokrat.si\/wp-content\/uploads\/2014\/01\/nepotrpezljivost-2-150x150.jpg 150w, https:\/\/tehnokrat.si\/wp-content\/uploads\/2014\/01\/nepotrpezljivost-2-1024x1015.jpg 1024w, https:\/\/tehnokrat.si\/wp-content\/uploads\/2014\/01\/nepotrpezljivost-2.jpg 1042w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p><em><strong>Nepotrpe\u017eljivost se stopnjuje<\/strong><\/em><br \/>\nV dobo nepotrpe\u017eljivosti smo \u017ee globoko zakorakali, zahvaljujo\u010d mobilnim in vedno hitrej\u0161im tehnologijam ter takoj\u0161njim storitvam na zahtevo. Za povpre\u010dnega uporabnika interneta so po\u010dasni modemi in dolgo odpiranje spletnih strani stvar preteklosti. Hitrost interneta je izrednega pomena za uporabnike, saj podatkov 4G prenos postaja standard tudi pri nas.<\/p>\n<p>V zadnjih letih smo se navadili na neprestano dosegljivost in povezanost z internetom, kjer dostopamo do vedno a\u017eurnih informacij, dru\u017eabnih omre\u017eij, beremo knjige ipd. Komunikacije, ki so v\u010dasih potekale dneve, tedne in tudi mesece, so sedaj takoj\u0161nje, kar je omogo\u010dil razvoj vedno hitrej\u0161ih tehnologij, hkrati pa je dru\u017eba bogatej\u0161a za t.i. digitalne domorodce. Gre za generacijo milenijcev (18 \u2013 35 let) in generacijo Z (mlaj\u0161i od 18 let), ki so se s tehnologijami \u017ee rodili. Od malega poznajo pametne mobilne telefone in tablice. Ti pri\u010dakujejo, da se vse lahko dobi in naredi v realnem \u010dasu. Samo klikne\u0161 in najde\u0161 ali pa klikne\u0161 in kupi\u0161. Zato lahko pri\u010dakujemo, da se bo nepotrpe\u017eljivost v dru\u017ebi le \u0161e stopnjevala.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>V\u010deraj sem prisostvoval zanimivemu dogodku &#8211; napovedi trendov za leto 2014 kot ga vidijo marketin\u0161ki&#8230;<\/p>\n","protected":false},"author":1,"featured_media":456,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[1,3,6,4],"tags":[170,197,196,195],"class_list":["post-454","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-it","category-mobilno","category-odtuintam","category-elektronika","tag-internet","tag-komunikacije","tag-nepotrpezljivost","tag-trendi"],"featured_image_urls":{"full":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2014\/01\/nepotrpezljivost-2.jpg",1042,1033,false],"thumbnail":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2014\/01\/nepotrpezljivost-2-150x150.jpg",150,150,true],"medium":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2014\/01\/nepotrpezljivost-2-300x297.jpg",300,297,true],"medium_large":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2014\/01\/nepotrpezljivost-2.jpg",640,634,false],"large":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2014\/01\/nepotrpezljivost-2-1024x1015.jpg",640,634,true],"1536x1536":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2014\/01\/nepotrpezljivost-2.jpg",1042,1033,false],"2048x2048":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2014\/01\/nepotrpezljivost-2.jpg",1042,1033,false],"newsphere-slider-full":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2014\/01\/nepotrpezljivost-2.jpg",726,720,false],"newsphere-featured":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2014\/01\/nepotrpezljivost-2.jpg",1024,1015,false],"newsphere-medium":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2014\/01\/nepotrpezljivost-2.jpg",383,380,false]},"author_info":{"display_name":"Miran","author_link":"https:\/\/tehnokrat.si\/?author=1"},"category_info":"<a href=\"https:\/\/tehnokrat.si\/?cat=1\" rel=\"category\">Informacijske tehnologije<\/a> <a href=\"https:\/\/tehnokrat.si\/?cat=3\" rel=\"category\">Mobilno<\/a> <a href=\"https:\/\/tehnokrat.si\/?cat=6\" rel=\"category\">Od tu in tam<\/a> <a href=\"https:\/\/tehnokrat.si\/?cat=4\" rel=\"category\">Zabavna elektronika<\/a>","tag_info":"Zabavna elektronika","comment_count":"0","_links":{"self":[{"href":"https:\/\/tehnokrat.si\/index.php?rest_route=\/wp\/v2\/posts\/454","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tehnokrat.si\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tehnokrat.si\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tehnokrat.si\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tehnokrat.si\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=454"}],"version-history":[{"count":1,"href":"https:\/\/tehnokrat.si\/index.php?rest_route=\/wp\/v2\/posts\/454\/revisions"}],"predecessor-version":[{"id":457,"href":"https:\/\/tehnokrat.si\/index.php?rest_route=\/wp\/v2\/posts\/454\/revisions\/457"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tehnokrat.si\/index.php?rest_route=\/wp\/v2\/media\/456"}],"wp:attachment":[{"href":"https:\/\/tehnokrat.si\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=454"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tehnokrat.si\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=454"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tehnokrat.si\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=454"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}