{"id":4350,"date":"2017-10-05T11:40:45","date_gmt":"2017-10-05T10:40:45","guid":{"rendered":"http:\/\/tehnokrat.si\/?p=4350"},"modified":"2017-10-05T11:41:23","modified_gmt":"2017-10-05T10:41:23","slug":"osebni-podatki-kot-placilno-sredstvo","status":"publish","type":"post","link":"https:\/\/tehnokrat.si\/?p=4350","title":{"rendered":"Osebni podatki kot pla\u010dilno sredstvo"},"content":{"rendered":"<p>\u010ce za storitev ali vsebino ne pla\u010da\u0161 z denarjem, pla\u010da\u0161 s podatki. To so nas v preteklih letih tako pozitivno kot negativno nau\u010dile \u0161tevilne spletne zgodbe. Sedaj pa se je pou\u010devanja na res posre\u010den na\u010din lotila \u0161e dru\u017eba Kaspersky Lab. Odprla je namre\u010d lastno \u00bbpop-up\u00ab trgovino, kjer je edina veljavna valuta t. i. podatkovni dolar in tako pokazala na denarno vrednost, ki bi jo pri nakupih v prihodnosti lahko imeli osebni podatki.<\/p>\n<p><a href=\"http:\/\/tehnokrat.si\/wp-content\/uploads\/2017\/10\/Data-dollar-\u010drn.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-4351\" src=\"http:\/\/tehnokrat.si\/wp-content\/uploads\/2017\/10\/Data-dollar-\u010drn-300x300.png\" alt=\"\" width=\"300\" height=\"300\" srcset=\"https:\/\/tehnokrat.si\/wp-content\/uploads\/2017\/10\/Data-dollar-\u010drn-300x300.png 300w, https:\/\/tehnokrat.si\/wp-content\/uploads\/2017\/10\/Data-dollar-\u010drn-150x150.png 150w, https:\/\/tehnokrat.si\/wp-content\/uploads\/2017\/10\/Data-dollar-\u010drn-768x768.png 768w, https:\/\/tehnokrat.si\/wp-content\/uploads\/2017\/10\/Data-dollar-\u010drn.png 1000w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>Trgovina Data Dollar Store je izzvala presene\u010denost ljudi v osr\u010dju londonskega tehnolo\u0161kega sredi\u0161\u010da, kjer se nahaja. Kupci, ki so od zgodnjih jutranjih ur \u010dakali na nakup ekskluzivnih izdelkov v trgovini, niso pa vedeli, da jih \u010daka neobi\u010dajen na\u010din pla\u010dila za izbrana umetni\u0161ka dela. Kljub za\u010detni presene\u010denosti so kupci izkazali pripravljenost na sodelovanje. Pri nakupu izbranih izdelkov so se namesto denarja morali odre\u010di priljubljeni osebni fotografiji ali video posnetku. Ta na\u010din pla\u010dila je napovedoval vzpon nove valute \u2013 podatkovnega dolarja. Kaspersky Lab si z odprtjem te trgovine prizadeva okrepiti ozave\u0161\u010denost o dejanski vrednosti podatkov in ob tem poziva druge ponudnike, da se pridru\u017eijo pobudi z uporabo simbola podatkovnega dolarja.<\/p>\n<p>Koli\u010dina osebnih podatkov hitro nara\u0161\u010da, potro\u0161niki pa se ne zavedajo, da morda sedijo na rudniku zlata v dragoceni valuti. Ta ima vrednost ne glede na geografsko lokacijo, prav tako nanjo ne vplivajo menjalni te\u010daji. Pomanjkanje zavedanja o dejanski vrednosti podatkov je velika ovira pri osve\u0161\u010danju ljudi o pomenu varovanja zasebnih informacij, pravijo v dru\u017ebi Kaspersky Lab. Upajo, da bo podatkovni dolar okrepil ozave\u0161\u010denost in tako prispeval k varnej\u0161i spletni izku\u0161nji uporabnikov.<\/p>\n<p><iframe loading=\"lazy\" title=\"The Data Dollar Store - A Data Shopping Social Experiment by Kaspersky Lab\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/dqcHcnpNHIM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>\u00bbPodatkovni dolar vidimo predvsem kot sredstvo za krepitev ozave\u0161\u010denosti o vrednosti podatkov,\u00ab pravi David Emm, glavni varnostni raziskovalec v dru\u017ebi Kaspersky Lab, in dodaja: \u00bbNa primer, dolo\u010dena spletna stran ponuja brezpla\u010dne storitve, v zameno pa ponudnik s podatki svojih uporabnikov ustvarja prihodke. Tovrstni ponudniki bi morali uporabiti simbol podatkovnega dolarja in tako pokazati, da se je v tem procesu dejansko izvedla nekak\u0161na oblika menjave.\u00ab<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u010ce za storitev ali vsebino ne pla\u010da\u0161 z denarjem, pla\u010da\u0161 s podatki. To so nas&#8230;<\/p>\n","protected":false},"author":1,"featured_media":4351,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[1,6],"tags":[2611,1549,2612,2613,2610],"class_list":["post-4350","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-it","category-odtuintam","tag-data-dollar-store","tag-kaspersky-lab","tag-london","tag-osebni-podatki","tag-podatkovni-dolar"],"featured_image_urls":{"full":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2017\/10\/Data-dollar-\u010drn.png",1000,1000,false],"thumbnail":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2017\/10\/Data-dollar-\u010drn-150x150.png",150,150,true],"medium":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2017\/10\/Data-dollar-\u010drn-300x300.png",300,300,true],"medium_large":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2017\/10\/Data-dollar-\u010drn-768x768.png",640,640,true],"large":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2017\/10\/Data-dollar-\u010drn.png",640,640,false],"1536x1536":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2017\/10\/Data-dollar-\u010drn.png",1000,1000,false],"2048x2048":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2017\/10\/Data-dollar-\u010drn.png",1000,1000,false],"newsphere-slider-full":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2017\/10\/Data-dollar-\u010drn.png",720,720,false],"newsphere-featured":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2017\/10\/Data-dollar-\u010drn.png",1000,1000,false],"newsphere-medium":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2017\/10\/Data-dollar-\u010drn.png",380,380,false]},"author_info":{"display_name":"Miran","author_link":"https:\/\/tehnokrat.si\/?author=1"},"category_info":"<a href=\"https:\/\/tehnokrat.si\/?cat=1\" rel=\"category\">Informacijske tehnologije<\/a> <a href=\"https:\/\/tehnokrat.si\/?cat=6\" rel=\"category\">Od tu in tam<\/a>","tag_info":"Od tu in tam","comment_count":"0","_links":{"self":[{"href":"https:\/\/tehnokrat.si\/index.php?rest_route=\/wp\/v2\/posts\/4350","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tehnokrat.si\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tehnokrat.si\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tehnokrat.si\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tehnokrat.si\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4350"}],"version-history":[{"count":1,"href":"https:\/\/tehnokrat.si\/index.php?rest_route=\/wp\/v2\/posts\/4350\/revisions"}],"predecessor-version":[{"id":4352,"href":"https:\/\/tehnokrat.si\/index.php?rest_route=\/wp\/v2\/posts\/4350\/revisions\/4352"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tehnokrat.si\/index.php?rest_route=\/wp\/v2\/media\/4351"}],"wp:attachment":[{"href":"https:\/\/tehnokrat.si\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4350"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tehnokrat.si\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4350"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tehnokrat.si\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4350"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}