{"id":3942,"date":"2017-02-14T12:50:48","date_gmt":"2017-02-14T11:50:48","guid":{"rendered":"http:\/\/tehnokrat.si\/?p=3942"},"modified":"2017-02-14T12:51:13","modified_gmt":"2017-02-14T11:51:13","slug":"ljubezen-bojda-nima-cene","status":"publish","type":"post","link":"https:\/\/tehnokrat.si\/?p=3942","title":{"rendered":"Ljubezen bojda nima cene"},"content":{"rendered":"<p>Valentinovo je res prilo\u017enost za vsakogar, da opozori na svoj izdelek ali storitev. Pravi ameri\u0161ki komercialni praznik. Med bolj zanimivimi pristopi k prazniku zaljubljencev velja izpostaviti MasterdCardovo raziskavo Love Index, ki potrjuje, da pri ustvarjanju posebnih izku\u0161enj denar ne igra vloge.<\/p>\n<p>Vsakoletna raziskava Mastercard Love Index, ki analiza transakcije s pla\u010dilnimi karticami v obdobju treh let, razkriva, da se je vrednost sentimentalnega nakupovanja povi\u0161ala za 49 odstotkov. \u010ceprav zaljubljenci \u0161e vedno ve\u010dinoma nakupujejo osebno, se tudi ljubezen vse bolj digitalizira, saj je \u0161tevilo spletih transakcij zraslo za 37 odstotkov.<\/p>\n<p><a href=\"http:\/\/tehnokrat.si\/wp-content\/uploads\/2017\/02\/MasterCard_ljubezen_nima_cene_1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-3944\" src=\"http:\/\/tehnokrat.si\/wp-content\/uploads\/2017\/02\/MasterCard_ljubezen_nima_cene_1-300x267.jpg\" alt=\"\" width=\"300\" height=\"267\" srcset=\"https:\/\/tehnokrat.si\/wp-content\/uploads\/2017\/02\/MasterCard_ljubezen_nima_cene_1-300x267.jpg 300w, https:\/\/tehnokrat.si\/wp-content\/uploads\/2017\/02\/MasterCard_ljubezen_nima_cene_1-768x684.jpg 768w, https:\/\/tehnokrat.si\/wp-content\/uploads\/2017\/02\/MasterCard_ljubezen_nima_cene_1.jpg 873w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>\u010ce z nakupom \u010dakate do zadnjega trenutka, niste edini. Podatki ka\u017eejo, da je ve\u010dina nakupov za ta praznik ljubezni opravljenih v zadnjem trenutku, 13. februarja. V zadnjih treh letih to pomeni 47,4 milijonov transakcij le v dnevu pred Valentinovim. Potrjuje se star pregovor, da gre ljubezen skozi \u017eelodec, saj je \u0161tevilo Valentinovih transakcij v restavracijah v primerjavi z letom 2014 zraslo za 102 odstotka.<\/p>\n<p><a href=\"http:\/\/tehnokrat.si\/wp-content\/uploads\/2017\/02\/MasterCard_ljubezen_nima_cene_2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-3943\" src=\"http:\/\/tehnokrat.si\/wp-content\/uploads\/2017\/02\/MasterCard_ljubezen_nima_cene_2-300x284.jpg\" alt=\"\" width=\"300\" height=\"284\" srcset=\"https:\/\/tehnokrat.si\/wp-content\/uploads\/2017\/02\/MasterCard_ljubezen_nima_cene_2-300x284.jpg 300w, https:\/\/tehnokrat.si\/wp-content\/uploads\/2017\/02\/MasterCard_ljubezen_nima_cene_2-768x727.jpg 768w, https:\/\/tehnokrat.si\/wp-content\/uploads\/2017\/02\/MasterCard_ljubezen_nima_cene_2.jpg 898w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>\u201c\u010ceprav se je na\u010din kako izra\u017eamo ljubezen v zadnjih letih morda spremenil, je izkazovanje naklonjenosti na 14. februar bolj popularno kot kadar koli prej. Mastercard Love Index razkriva klju\u010dne globalne in regionalne trende, da bi trgovcem ponudil neprecenljiv uvid v to, kako \u017eelijo potro\u0161niki pre\u017eiveti najbolj romanti\u010den dan v letu\u00ab, je dejal Bo\u0161tjan Fabjan\u010di\u010d, predstavnik dru\u017ebe Mastercard v Sloveniji.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Valentinovo je res prilo\u017enost za vsakogar, da opozori na svoj izdelek ali storitev. Pravi ameri\u0161ki&#8230;<\/p>\n","protected":false},"author":1,"featured_media":3944,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[6],"tags":[2337,255,34,286],"class_list":["post-3942","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-odtuintam","tag-ljubezen","tag-mastercard","tag-raziskava","tag-valentinovo"],"featured_image_urls":{"full":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2017\/02\/MasterCard_ljubezen_nima_cene_1.jpg",873,777,false],"thumbnail":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2017\/02\/MasterCard_ljubezen_nima_cene_1-150x150.jpg",150,150,true],"medium":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2017\/02\/MasterCard_ljubezen_nima_cene_1-300x267.jpg",300,267,true],"medium_large":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2017\/02\/MasterCard_ljubezen_nima_cene_1-768x684.jpg",640,570,true],"large":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2017\/02\/MasterCard_ljubezen_nima_cene_1.jpg",640,570,false],"1536x1536":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2017\/02\/MasterCard_ljubezen_nima_cene_1.jpg",873,777,false],"2048x2048":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2017\/02\/MasterCard_ljubezen_nima_cene_1.jpg",873,777,false],"newsphere-slider-full":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2017\/02\/MasterCard_ljubezen_nima_cene_1.jpg",809,720,false],"newsphere-featured":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2017\/02\/MasterCard_ljubezen_nima_cene_1.jpg",873,777,false],"newsphere-medium":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2017\/02\/MasterCard_ljubezen_nima_cene_1.jpg",427,380,false]},"author_info":{"display_name":"Miran","author_link":"https:\/\/tehnokrat.si\/?author=1"},"category_info":"<a href=\"https:\/\/tehnokrat.si\/?cat=6\" rel=\"category\">Od tu in tam<\/a>","tag_info":"Od tu in tam","comment_count":"0","_links":{"self":[{"href":"https:\/\/tehnokrat.si\/index.php?rest_route=\/wp\/v2\/posts\/3942","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tehnokrat.si\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tehnokrat.si\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tehnokrat.si\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tehnokrat.si\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3942"}],"version-history":[{"count":2,"href":"https:\/\/tehnokrat.si\/index.php?rest_route=\/wp\/v2\/posts\/3942\/revisions"}],"predecessor-version":[{"id":3946,"href":"https:\/\/tehnokrat.si\/index.php?rest_route=\/wp\/v2\/posts\/3942\/revisions\/3946"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tehnokrat.si\/index.php?rest_route=\/wp\/v2\/media\/3944"}],"wp:attachment":[{"href":"https:\/\/tehnokrat.si\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3942"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tehnokrat.si\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3942"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tehnokrat.si\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3942"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}