{"id":3866,"date":"2017-01-11T13:57:17","date_gmt":"2017-01-11T12:57:17","guid":{"rendered":"http:\/\/tehnokrat.si\/?p=3866"},"modified":"2017-01-12T13:58:32","modified_gmt":"2017-01-12T12:58:32","slug":"21-milijard-spletnih-oglasov","status":"publish","type":"post","link":"https:\/\/tehnokrat.si\/?p=3866","title":{"rendered":"21 milijard spletnih oglasov"},"content":{"rendered":"<p>Dru\u017eba iPROM je lani prikazala skoraj 21 milijard spletnih oglasov. iPROM AdServer je namre\u010d uporabnikom slovenskih digitalnih medijev posredoval kar 31 odstotkov ve\u010d razli\u010dnih oglasnih kreativ, s katerimi je realiziral 8 odstotkov ve\u010d prikazov oglasov kot leto prej. To pomeni, da je prikazal ve\u010d kot 40.000 razli\u010dnih oglasnih kreativ, skupaj skoraj 21 milijard prikazov oglasov.<br \/>\n<a href=\"http:\/\/tehnokrat.si\/wp-content\/uploads\/2017\/01\/Delez-prikazanih-oglasov-v-digitalnih-medijih-v-letu-2016-po-panogah-iPROM.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-3868\" src=\"http:\/\/tehnokrat.si\/wp-content\/uploads\/2017\/01\/Delez-prikazanih-oglasov-v-digitalnih-medijih-v-letu-2016-po-panogah-iPROM-300x216.png\" alt=\"\" width=\"300\" height=\"216\" srcset=\"https:\/\/tehnokrat.si\/wp-content\/uploads\/2017\/01\/Delez-prikazanih-oglasov-v-digitalnih-medijih-v-letu-2016-po-panogah-iPROM-300x216.png 300w, https:\/\/tehnokrat.si\/wp-content\/uploads\/2017\/01\/Delez-prikazanih-oglasov-v-digitalnih-medijih-v-letu-2016-po-panogah-iPROM.png 750w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><br \/>\nLani so neposredni naro\u010dniki, agencije in medijski zakupniki s pomo\u010djo iPROM-ove infrastrukture za digitalno ogla\u0161evanje izvedli skoraj 13.000 ogla\u0161evalskih akcij, kar je 23 odstotkov ve\u010d kot leta 2015. Oglasni stre\u017enik iPROM AdServer je v letu 2016 z uporabniki digitalnih medijev v povpre\u010dju vsako sekundo zabele\u017eil 3273 interakcij in jim posredoval 662 oglasov.<\/p>\n<p>Na prvem mestu je ostala avtomobilska panoga z ve\u010d kot petimi milijardami prikazanih oglasov oziroma s 27-odstotnim dele\u017eem vseh prikazanih oglasov. Drugo in tretje mesto sta v letu 2016 zasedli panogi trgovina ter zabava in prosti \u010das, le da sta, glede na leto 2015, zamenjali mesti. Panoga zabava in prosti \u010das je bila lani z 2,5 milijarde oziroma s 13 odstotki prikazanih oglasov na drugem mestu, trgovina pa z 2,4 milijarde oziroma z 12 odstotki na tretjem.<br \/>\n<a href=\"http:\/\/tehnokrat.si\/wp-content\/uploads\/2017\/01\/Stevilo-prikazanih-oglasov-v-digitalnih-medijih-v-letu-2016-iPROM.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-3867\" src=\"http:\/\/tehnokrat.si\/wp-content\/uploads\/2017\/01\/Stevilo-prikazanih-oglasov-v-digitalnih-medijih-v-letu-2016-iPROM-300x264.png\" alt=\"\" width=\"300\" height=\"264\" srcset=\"https:\/\/tehnokrat.si\/wp-content\/uploads\/2017\/01\/Stevilo-prikazanih-oglasov-v-digitalnih-medijih-v-letu-2016-iPROM-300x264.png 300w, https:\/\/tehnokrat.si\/wp-content\/uploads\/2017\/01\/Stevilo-prikazanih-oglasov-v-digitalnih-medijih-v-letu-2016-iPROM.png 750w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><br \/>\nVe\u010dje vlo\u017eke v digitalno ogla\u0161evanje iPROM bele\u017ei v panogi turizem, ki se je lani uvrstila na \u010detrto mesto z 1,9 milijarde prikazov oziroma s skoraj 10-odstotnim dele\u017eem vseh prikazanih oglasov. Leto prej je bila omenjena panoga na \u0161estem mestu s sedemodstotnim dele\u017eem. Digitalno ogla\u0161evanje storitev na podro\u010dju turizma je v porastu in je v preteklih letih bele\u017eilo pozitivne trende, zato v iPROM-u rast v panogi turizem pri\u010dakujejo tudi v prihodnjem letu.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dru\u017eba iPROM je lani prikazala skoraj 21 milijard spletnih oglasov. iPROM AdServer je namre\u010d uporabnikom&#8230;<\/p>\n","protected":false},"author":1,"featured_media":3868,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[1,6],"tags":[403],"class_list":["post-3866","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-it","category-odtuintam","tag-splet"],"featured_image_urls":{"full":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2017\/01\/Delez-prikazanih-oglasov-v-digitalnih-medijih-v-letu-2016-po-panogah-iPROM.png",750,540,false],"thumbnail":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2017\/01\/Delez-prikazanih-oglasov-v-digitalnih-medijih-v-letu-2016-po-panogah-iPROM-150x150.png",150,150,true],"medium":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2017\/01\/Delez-prikazanih-oglasov-v-digitalnih-medijih-v-letu-2016-po-panogah-iPROM-300x216.png",300,216,true],"medium_large":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2017\/01\/Delez-prikazanih-oglasov-v-digitalnih-medijih-v-letu-2016-po-panogah-iPROM.png",640,461,false],"large":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2017\/01\/Delez-prikazanih-oglasov-v-digitalnih-medijih-v-letu-2016-po-panogah-iPROM.png",640,461,false],"1536x1536":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2017\/01\/Delez-prikazanih-oglasov-v-digitalnih-medijih-v-letu-2016-po-panogah-iPROM.png",750,540,false],"2048x2048":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2017\/01\/Delez-prikazanih-oglasov-v-digitalnih-medijih-v-letu-2016-po-panogah-iPROM.png",750,540,false],"newsphere-slider-full":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2017\/01\/Delez-prikazanih-oglasov-v-digitalnih-medijih-v-letu-2016-po-panogah-iPROM.png",750,540,false],"newsphere-featured":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2017\/01\/Delez-prikazanih-oglasov-v-digitalnih-medijih-v-letu-2016-po-panogah-iPROM.png",750,540,false],"newsphere-medium":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2017\/01\/Delez-prikazanih-oglasov-v-digitalnih-medijih-v-letu-2016-po-panogah-iPROM.png",528,380,false]},"author_info":{"display_name":"Miran","author_link":"https:\/\/tehnokrat.si\/?author=1"},"category_info":"<a href=\"https:\/\/tehnokrat.si\/?cat=1\" rel=\"category\">Informacijske tehnologije<\/a> <a href=\"https:\/\/tehnokrat.si\/?cat=6\" rel=\"category\">Od tu in tam<\/a>","tag_info":"Od tu in tam","comment_count":"0","_links":{"self":[{"href":"https:\/\/tehnokrat.si\/index.php?rest_route=\/wp\/v2\/posts\/3866","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tehnokrat.si\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tehnokrat.si\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tehnokrat.si\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tehnokrat.si\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3866"}],"version-history":[{"count":1,"href":"https:\/\/tehnokrat.si\/index.php?rest_route=\/wp\/v2\/posts\/3866\/revisions"}],"predecessor-version":[{"id":3869,"href":"https:\/\/tehnokrat.si\/index.php?rest_route=\/wp\/v2\/posts\/3866\/revisions\/3869"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tehnokrat.si\/index.php?rest_route=\/wp\/v2\/media\/3868"}],"wp:attachment":[{"href":"https:\/\/tehnokrat.si\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3866"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tehnokrat.si\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3866"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tehnokrat.si\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3866"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}