{"id":3729,"date":"2016-11-29T12:07:26","date_gmt":"2016-11-29T11:07:26","guid":{"rendered":"http:\/\/tehnokrat.si\/?p=3729"},"modified":"2016-11-29T12:07:26","modified_gmt":"2016-11-29T11:07:26","slug":"slovencem-slovensko-pomeni-vse-manj","status":"publish","type":"post","link":"https:\/\/tehnokrat.si\/?p=3729","title":{"rendered":"Slovencem slovensko pomeni vse manj"},"content":{"rendered":"

\u017dalostno, a resni\u010dno. Tr\u017ene raziskave, ki jih opravlja organizacija ICERTIAS, imajo nekatere zanimive zaklju\u010dke, med drugim tudi tega, da Slovencem slovensko pomeni vse manj. Zadnja tri leta je ICERTIAS intenzivno prisoten tudi v Sloveniji. Prva raziskava, ki jo je ICERTIAS opravil v Sloveniji, je bila anketiranje splo\u0161nega prebivalstva v okviru projekta Best Buy Award leta 2013. Do danes je organizacija za potrebe svojih raziskav Best Buy Award, QUDAL – QUality meDAL in Customers’ Friend v Sloveniji anketirala \u017ee 40.000 oseb.
\n\"icertias\"<\/a>
\nKot ugotavljajo analitiki organizacije ICERTIAS, je na slovenskem trgu mo\u010d opaziti znatne spremembe. Primerjava leto\u0161njih rezultatov raziskav s tistimi iz leta 2013 ugotavlja, da slovenski dr\u017eavljani \u0161e vedno zaupajo doma\u010dim blagovnim znamkam, a so jim manj zvesti kot v preteklosti. V ospredje namre\u010d bolj postavljajo ceno, kakovost izdelka in kakovost uporabni\u0161ke izku\u0161nje \u2013 ti dejavniki\/lastnosti so se namre\u010d uvrstili dale\u010d pred blagovno znamko ter geografsko poreklo izdelka ali storitve.
\n\"cockta\"<\/a>
\nNe gre za to, da bi Slovenci danes manj preferirali doma\u010de blagovne znamke kot pred leti, temve\u010d gojijo bistveno ve\u010d zaupanja do mednarodnih podjetij in azijskih proizvajalcev kot \u0161e pred nekaj leti. Primerjava rezultatov raziskav ICERTIAS Best Buy Award in QUDAL – QUality meDAL z drugimi dr\u017eavami v regiji vzhodne Evrope dokazuje, da je Slovenija \u0161e vedno v vrhu po kriterijih razvitosti in standarda prebivalstva. Povpre\u010den Slovenec tako zna navesti 6 ali 7 blagovnih znamk \u010dokolade, medtem ko jih znajo povpre\u010den prebivalec Hrva\u0161ke, \u010ce\u0161ke ali Slova\u0161ke navesti le 4 ali 5.
\n\"gorenjka\"<\/a>
\nToda, sode\u010d po rezultatih anket Best Buy Award in QUDAL – QUality meDAL, ji jih je opravil ICERTIAS, standard in mo\u010d potro\u0161nikov v zadnjih letih nara\u0161\u010data znatno hitreje v sosednjih vzhodnoevropskih dr\u017eavah kot v Sloveniji. \u010ce se bodo gospodarski trendi v regiji vzhodne Evrope razvijali tako, kot so se v zadnjem desetletju, bi lahko v prihodnjih letih kupna mo\u010d povpre\u010dnega potro\u0161nika nekaterih dr\u017eav \u2013 predvsem Estonije, Litve, Latvije, Poljske, \u010ce\u0161ke, Slova\u0161ke, Romunije in Hrva\u0161ke, dosegla ali celo presegla standard povpre\u010dnega prebivalca Slovenije.<\/p>\n

Moje sporo\u010dilo je sicer jasno:<\/p>\n

\"i_feel_slovenia\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

\u017dalostno, a resni\u010dno. Tr\u017ene raziskave, ki jih opravlja organizacija ICERTIAS, imajo nekatere zanimive zaklju\u010dke, med…<\/p>\n","protected":false},"author":1,"featured_media":3730,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[6],"tags":[566,34,203,439],"class_list":["post-3729","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-odtuintam","tag-blagovne-znamke","tag-raziskava","tag-slovenija","tag-standard"],"featured_image_urls":{"full":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2016\/11\/Cockta.jpg",1136,917,false],"thumbnail":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2016\/11\/Cockta-150x150.jpg",150,150,true],"medium":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2016\/11\/Cockta-300x242.jpg",300,242,true],"medium_large":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2016\/11\/Cockta-768x620.jpg",640,517,true],"large":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2016\/11\/Cockta-1024x827.jpg",640,517,true],"1536x1536":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2016\/11\/Cockta.jpg",1136,917,false],"2048x2048":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2016\/11\/Cockta.jpg",1136,917,false],"newsphere-slider-full":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2016\/11\/Cockta.jpg",892,720,false],"newsphere-featured":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2016\/11\/Cockta.jpg",1024,827,false],"newsphere-medium":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2016\/11\/Cockta.jpg",471,380,false]},"author_info":{"display_name":"Miran","author_link":"https:\/\/tehnokrat.si\/?author=1"},"category_info":"Od tu in tam<\/a>","tag_info":"Od tu in tam","comment_count":"0","_links":{"self":[{"href":"https:\/\/tehnokrat.si\/index.php?rest_route=\/wp\/v2\/posts\/3729","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tehnokrat.si\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tehnokrat.si\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tehnokrat.si\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tehnokrat.si\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3729"}],"version-history":[{"count":1,"href":"https:\/\/tehnokrat.si\/index.php?rest_route=\/wp\/v2\/posts\/3729\/revisions"}],"predecessor-version":[{"id":3734,"href":"https:\/\/tehnokrat.si\/index.php?rest_route=\/wp\/v2\/posts\/3729\/revisions\/3734"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tehnokrat.si\/index.php?rest_route=\/wp\/v2\/media\/3730"}],"wp:attachment":[{"href":"https:\/\/tehnokrat.si\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3729"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tehnokrat.si\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3729"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tehnokrat.si\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3729"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}