{"id":3620,"date":"2016-10-11T21:03:14","date_gmt":"2016-10-11T20:03:14","guid":{"rendered":"http:\/\/tehnokrat.si\/?p=3620"},"modified":"2016-10-13T11:04:27","modified_gmt":"2016-10-13T10:04:27","slug":"naj-avto-sluzi-denar","status":"publish","type":"post","link":"https:\/\/tehnokrat.si\/?p=3620","title":{"rendered":"Naj avto slu\u017ei denar"},"content":{"rendered":"

Doma\u010de zagonsko podjetje Coolio! je uresni\u010dilo zanimivo poslovno idejo. Vsem voznikom z veljavnim vozni\u0161kim izpitom namre\u010d omogo\u010da slu\u017eenje denarja z oddajanjem oglasnega prostora na svojem avtomobilu. Coolio! je obenem tudi inovativna ogla\u0161evalska platforma, ki naro\u010dnikom omogo\u010da nov na\u010din kori\u0161\u010denja zunanjega oglasnega prostora. Tradicionalno fizi\u010dno ogla\u0161evanje namre\u010d zdru\u017euje z vsemi prednostmi digitalih komunikacijskih kanalov – s segmentacijo, z mo\u017enostjo prera\u010duna ogledov in dinami\u010dnim dolo\u010danjem cen.
\n\"coolio-1\"<\/a>
\nVozniki se Cooliu! lahko pridu\u017eijo na uradni spletni strani, kjer ob prijavi vnesejo, kak\u0161en avto vozijo, temu pa sledi izbira \u017eeljene oglasne kampanje. \u010ce so v kampajo izbrani, prejmejo navodila, kam in kdaj naj pripeljejo svoj avto, da ga bodo ustrezno polepili v dizajn in sporo\u010dilo izbrane kampaje. Pristop vozniku ne povzro\u010da nobenih stro\u0161kov, saj se vozniki zave\u017eejo le k temu, da bo njihov avto ostal polepljen do konca kampanje, ko bodo lahko izbrali tudi novo. Vsa komunikacija med voziki in Coolio! sistemom poteka preko spletne aplikacije, ki omogo\u010da tudi, da si vozniki dohodek samostojno izpla\u010dajo na svoj teko\u010di ra\u010dun.
\n\"coolio-2\"<\/a>
\nCoolio! je tudi napredna in inovativna ogla\u0161evalska platforma, ki svojim naro\u010dnikom omogo\u010da, da lahko spremljajo geografske in \u010dasovne prikaze svojih oglasov, anga\u017eirajo svoje ambasadorje,\u00a0 torej Coolio! voznike, in poleg splo\u0161ne izpostavljenosti na oglasnih prostorih generirajo tudi direktne prihodke z akcijami, ki jih nudijo svojim voznikom ali tistim, ki se odzovejo na poziv oglasa. Vsako Coolio! vozilo je opremljeno s Coolio! vmesnikom, ki komunicira s Coolio! zalednim sistemom in omogo\u010da prera\u010dun tarife glede na lokacijo Coolio! vozila. Naro\u010dnik lahko torej spremlja izpostavljenost svojih oglasov in u\u010dinkovitost kampanje glede na vnaprej predvidene parametre.<\/p>\n

\"coolio-3\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Doma\u010de zagonsko podjetje Coolio! je uresni\u010dilo zanimivo poslovno idejo. Vsem voznikom z veljavnim vozni\u0161kim izpitom…<\/p>\n","protected":false},"author":1,"featured_media":3623,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[5,3],"tags":[121,643],"class_list":["post-3620","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-avtomobilizem","category-mobilno","tag-aplikacija","tag-platforma"],"featured_image_urls":{"full":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2016\/10\/Coolio-1.jpg",1504,1004,false],"thumbnail":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2016\/10\/Coolio-1-150x150.jpg",150,150,true],"medium":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2016\/10\/Coolio-1-300x200.jpg",300,200,true],"medium_large":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2016\/10\/Coolio-1-768x513.jpg",640,428,true],"large":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2016\/10\/Coolio-1-1024x684.jpg",640,428,true],"1536x1536":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2016\/10\/Coolio-1.jpg",1504,1004,false],"2048x2048":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2016\/10\/Coolio-1.jpg",1504,1004,false],"newsphere-slider-full":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2016\/10\/Coolio-1.jpg",1079,720,false],"newsphere-featured":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2016\/10\/Coolio-1.jpg",1024,684,false],"newsphere-medium":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2016\/10\/Coolio-1.jpg",569,380,false]},"author_info":{"display_name":"Miran","author_link":"https:\/\/tehnokrat.si\/?author=1"},"category_info":"Avtomobilizem<\/a> Mobilno<\/a>","tag_info":"Mobilno","comment_count":"0","_links":{"self":[{"href":"https:\/\/tehnokrat.si\/index.php?rest_route=\/wp\/v2\/posts\/3620","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tehnokrat.si\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tehnokrat.si\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tehnokrat.si\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tehnokrat.si\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3620"}],"version-history":[{"count":1,"href":"https:\/\/tehnokrat.si\/index.php?rest_route=\/wp\/v2\/posts\/3620\/revisions"}],"predecessor-version":[{"id":3624,"href":"https:\/\/tehnokrat.si\/index.php?rest_route=\/wp\/v2\/posts\/3620\/revisions\/3624"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tehnokrat.si\/index.php?rest_route=\/wp\/v2\/media\/3623"}],"wp:attachment":[{"href":"https:\/\/tehnokrat.si\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3620"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tehnokrat.si\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3620"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tehnokrat.si\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3620"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}