{"id":11696,"date":"2026-07-27T10:45:16","date_gmt":"2026-07-27T09:45:16","guid":{"rendered":"https:\/\/tehnokrat.si\/?p=11696"},"modified":"2026-07-27T10:45:16","modified_gmt":"2026-07-27T09:45:16","slug":"lepotno-rutino-po-novem-ustvarja-umetna-inteligenca","status":"publish","type":"post","link":"https:\/\/tehnokrat.si\/?p=11696","title":{"rendered":"Lepotno rutino po novem ustvarja umetna inteligenca"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Lepota je uradno vstopila v dobo visoke tehnologije. T. i. beauty tech obljublja revolucijo, v kateri L\u2019Or\u00e9al, najve\u010dje kozmeti\u010dno podjetje na svetu, prevzema vlogo tehnolo\u0161kega velikana. Poglejmo, kaj to konkretno pomeni za vse nas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Va\u0161a najljub\u0161a krema za obraz ne nastaja ve\u010d le s preprostim me\u0161anjem ustreznih sestavin v laboratoriju, temve\u010d tudi s pomo\u010djo algoritma, ki analizira va\u0161 DNK. Vas zanima, kateri odtenek rde\u010de \u0161minke je za vas idealen glede na barvo polti, o\u010di in las? Za priporo\u010dilo vpra\u0161ajte umetno inteligenco na WhatsAppu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Partnerstvo s podjetjem OpenAI<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Na leto\u0161njem vodilnem evropskem tehnolo\u0161kem dogodku \u2013 sejmu VivaTech v Parizu \u2013 sta podjetji L\u2019Or\u00e9al in OpenAI, ustvarjalci ChatGPT-ja, sporo\u010dili, da zdru\u017eujeta mo\u010di v poslanstvu preobrazbe lepote s pomo\u010djo umetne inteligence (UI). Na kratko: to nam bo omogo\u010dilo personalizirano nakupovanje, ki ga bodo namesto nas opravljali agenti UI.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Konkretno nam bo to partnerstvo prineslo naslednje mo\u017enosti:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ena najbolj znanih in priljubljenih blagovnih znamk dekorativne kozmetike, Maybelline New York, nam bo omogo\u010dila virtualno preizku\u0161anje li\u010dil neposredno v ChatGPT-ju, in sicer s pomo\u010djo L\u2019Or\u00e9alove tehnologije ModiFace. Ta mo\u017enost potro\u0161nikom ponuja pionirski na\u010din odkrivanja in preizku\u0161anja li\u010dil v realnem \u010dasu prek komunikacije, ki temelji na umetni inteligenci.<\/li>\n\n\n\n<li>L\u2019Or\u00e9al bo s podjetjem OpenAI sodeloval tudi pri izbolj\u0161anju odkrivanja L\u2019Or\u00e9alovih izdelkov znotraj ChatGPT-ja v Zdru\u017eenih dr\u017eavah Amerike, in sicer z izbolj\u0161animi signali za blagovne znamke, kot sta Lanc\u00f4me in K\u00e9rastase.<\/li>\n\n\n\n<li>In to \u0161e ni vse. V podjetjih napovedujejo, da bo L\u2019Or\u00e9al s pomo\u010djo GPT-Rosalind, posebej razvitega modela sklepanja podjetja OpenAI s podro\u010dja naravoslovnih znanosti, kartiral mikrobiom ko\u017ee \u2013 dom milijonov koristnih mikrobov \u2013 v doslej nevidenem obsegu. Tako bo prepoznal koristne bakterije in pospe\u0161il razvoj naslednje generacije naravne in u\u010dinkovite nege ko\u017ee. Pionir na tem podro\u010dju je blagovna znamka La Roche-Posay.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/tehnokrat.si\/wp-content\/uploads\/2026\/07\/Beauty-Conversation_LOreal-Knowledge-Graph_-\u00a9LOre\u0301al.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"832\" height=\"1024\" src=\"https:\/\/tehnokrat.si\/wp-content\/uploads\/2026\/07\/Beauty-Conversation_LOreal-Knowledge-Graph_-\u00a9LOre\u0301al-832x1024.jpg\" alt=\"\" class=\"wp-image-11698\" srcset=\"https:\/\/tehnokrat.si\/wp-content\/uploads\/2026\/07\/Beauty-Conversation_LOreal-Knowledge-Graph_-\u00a9LOre\u0301al-832x1024.jpg 832w, https:\/\/tehnokrat.si\/wp-content\/uploads\/2026\/07\/Beauty-Conversation_LOreal-Knowledge-Graph_-\u00a9LOre\u0301al-244x300.jpg 244w, https:\/\/tehnokrat.si\/wp-content\/uploads\/2026\/07\/Beauty-Conversation_LOreal-Knowledge-Graph_-\u00a9LOre\u0301al-768x945.jpg 768w, https:\/\/tehnokrat.si\/wp-content\/uploads\/2026\/07\/Beauty-Conversation_LOreal-Knowledge-Graph_-\u00a9LOre\u0301al-1248x1536.jpg 1248w, https:\/\/tehnokrat.si\/wp-content\/uploads\/2026\/07\/Beauty-Conversation_LOreal-Knowledge-Graph_-\u00a9LOre\u0301al-1024x1260.jpg 1024w, https:\/\/tehnokrat.si\/wp-content\/uploads\/2026\/07\/Beauty-Conversation_LOreal-Knowledge-Graph_-\u00a9LOre\u0301al.jpg 1300w\" sizes=\"auto, (max-width: 832px) 100vw, 832px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Beauty Conversations<\/strong><br>L\u2019Or\u00e9al je ustvaril lastne \u201emo\u017egane umetne inteligence\u201c (Knowledge Graph), v katere je \u201ezapakiranih\u201c kar 116 let znanstvenih izku\u0161enj! Ti mo\u017egani poganjajo orodja, kot je Beauty Genius \u2013 osebni svetovalec za nego ko\u017ee, s katerim se lahko preprosto pogovarjate prek WhatsAppa kadar koli podnevi ali pono\u010di. Priporo\u010di vam lahko idealno rutino na podlagi fotografije, prilagodi nasvete, \u010de so se potrebe va\u0161e ko\u017ee spremenile, ali vas opomni, kdaj je \u010das za nanos priljubljenega seruma.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tu je \u0161e <strong>Noli <\/strong>\u2013 pametni digitalni svetovalec, ki se ne omejuje le na eno blagovno znamko. Na podlagi analize va\u0161e ko\u017ee in osebnih potreb Noli ustvari idealno rutino, pri \u010demer prosto kombinira izdelke razli\u010dnih blagovnih znamk. Tako lahko za nego obraza in las pove\u017ee serum ene, kremo druge in izdelek tretje znamke, ob tem pa natan\u010dno pojasni, zakaj je prav ta kombinacija za vas najbolj\u0161a.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pri\u0161el je \u010das, ko \u010dlove\u0161ko razumevanje, znanstvena strokovnost in umetna inteligenca delujejo z roko v roki. Verjamemo, da bo to razburljivo in obenem izjemno koristno obdobje, saj bo UI za nas ustvarjala personalizirane lepotne in kozmeti\u010dne rutine.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lepota je uradno vstopila v dobo visoke tehnologije. T. i. beauty tech obljublja revolucijo, v&#8230;<\/p>\n","protected":false},"author":1,"featured_media":11697,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"footnotes":""},"categories":[6],"tags":[6277,6280,6279,6276,6278,5845,1074],"class_list":["post-11696","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-odtuintam","tag-beauty-tech","tag-gpt-rosalind","tag-krema","tag-loreal","tag-lepota","tag-openai","tag-umetna-inteligenca"],"featured_image_urls":{"full":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2026\/07\/Maybelline-New-York-x-ChatGPT-\u00a9LOreal.png",1300,1600,false],"thumbnail":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2026\/07\/Maybelline-New-York-x-ChatGPT-\u00a9LOreal-150x150.png",150,150,true],"medium":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2026\/07\/Maybelline-New-York-x-ChatGPT-\u00a9LOreal-244x300.png",244,300,true],"medium_large":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2026\/07\/Maybelline-New-York-x-ChatGPT-\u00a9LOreal-768x945.png",640,788,true],"large":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2026\/07\/Maybelline-New-York-x-ChatGPT-\u00a9LOreal-832x1024.png",640,788,true],"1536x1536":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2026\/07\/Maybelline-New-York-x-ChatGPT-\u00a9LOreal-1248x1536.png",1248,1536,true],"2048x2048":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2026\/07\/Maybelline-New-York-x-ChatGPT-\u00a9LOreal.png",1300,1600,false],"newsphere-slider-full":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2026\/07\/Maybelline-New-York-x-ChatGPT-\u00a9LOreal-1280x720.png",1280,720,true],"newsphere-featured":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2026\/07\/Maybelline-New-York-x-ChatGPT-\u00a9LOreal-1024x1260.png",1024,1260,true],"newsphere-medium":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2026\/07\/Maybelline-New-York-x-ChatGPT-\u00a9LOreal-720x380.png",720,380,true]},"author_info":{"display_name":"Miran","author_link":"https:\/\/tehnokrat.si\/?author=1"},"category_info":"<a href=\"https:\/\/tehnokrat.si\/?cat=6\" rel=\"category\">Od tu in tam<\/a>","tag_info":"Od tu in tam","comment_count":"0","_links":{"self":[{"href":"https:\/\/tehnokrat.si\/index.php?rest_route=\/wp\/v2\/posts\/11696","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tehnokrat.si\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tehnokrat.si\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tehnokrat.si\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tehnokrat.si\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=11696"}],"version-history":[{"count":1,"href":"https:\/\/tehnokrat.si\/index.php?rest_route=\/wp\/v2\/posts\/11696\/revisions"}],"predecessor-version":[{"id":11699,"href":"https:\/\/tehnokrat.si\/index.php?rest_route=\/wp\/v2\/posts\/11696\/revisions\/11699"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tehnokrat.si\/index.php?rest_route=\/wp\/v2\/media\/11697"}],"wp:attachment":[{"href":"https:\/\/tehnokrat.si\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=11696"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tehnokrat.si\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=11696"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tehnokrat.si\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=11696"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}