Raziskava je pokazala, da se 41 % ustanoviteljev evropskih MSP strinja, da pridobivanje financiranja \u0161e nikoli ni bilo tako zahtevno. Ta odstotek je \u0161e vi\u0161ji v nekaterih dr\u017eavah, kot so Norve\u0161ka, Gr\u010dija in Francija. Kot najve\u010dji izziv pri zagonu podjetja pa ustanovitelji (30 %) navajajo te\u017eave pri iskanju za\u010detnega financiranja.<\/p>\n\n\n\n
Umetna inteligenca (UI) kot klju\u010dno orodje za prihodnost<\/strong><\/p>\n\n\n\n Raziskava razkriva, da se MSP vse bolj obra\u010dajo k tehnologiji, da bi si zagotovila konkuren\u010dno prednost. 40 % podjetnikov je pove\u010dalo uporabo UI, odkar je postala bolj pogovorna. Kljub temu, da ve\u010d kot polovica ustanoviteljev prepoznava potencial UI, je \u0161e ne uporablja. To predstavlja pomembno prilo\u017enost za izbolj\u0161anje u\u010dinkovitosti, avtomatizacijo nalog in izbolj\u0161anje uporabni\u0161ke izku\u0161nje.<\/p>\n\n\n\n Trajnost: klju\u010d do dolgoro\u010dne odpornosti<\/strong><\/p>\n\n\n\n Trajnost ni ve\u010d le eti\u010dna, ampak poslovna nuja. Kar 77 % evropskih ustanoviteljev MSP verjame, da je trajnostno poslovanje klju\u010dnega pomena za prihodnost njihovega podjetja. \u010ceprav si 72 % podjetij prizadeva za bolj trajnostno poslovanje, so glavne ovire pomanjkanje \u010dasa in visoki stro\u0161ki.<\/p>\n\n\n\n Kako Mastercard podpira mala in srednje velika podjetja<\/strong><\/p>\n\n\n\n Mastercard podpira MSP z re\u0161itvami, ki presegajo tradicionalna pla\u010dila, s \u010dimer jim pomaga pri digitalizaciji in zagotavljanju dostopa do kapitala. S programi, kot sta Start Path in Mastercard Strive, dru\u017eba omogo\u010da podjetjem dostop do digitalnega usposabljanja, mentorstva in strokovnih nasvetov. Cilj je opremiti podjetja z orodji, ki jih potrebujejo za rast in prilagajanje v dana\u0161njem hitro spreminjajo\u010dem se poslovnem okolju.<\/p>\n\n\n\n Mastercard je zavezan k opolnomo\u010denju evropskih MSP, saj verjame, da so temelj gospodarstva. Z razumevanjem njihovih izzivov in nudenjem prave podpore, tehnologij in partnerstev lahko skupaj ustvarimo bolj odporno in uspe\u0161no prihodnost za mala podjetja po vsej Evropi.<\/p>\n\n\n\n V zadnjem obdobju se mala in srednje velika podjetja (MSP) po vsej Evropi soo\u010dajo z…<\/p>\n","protected":false},"author":1,"featured_media":10223,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[6],"tags":[536,3372,5405,255,5834,1702,34,5833],"class_list":["post-10221","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-odtuintam","tag-evropa","tag-financiranje","tag-izzivi","tag-mastercard","tag-msp","tag-podjetja","tag-raziskava","tag-sme"],"featured_image_urls":{"full":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2025\/10\/pexels-elevate-1267315.jpg",2000,1333,false],"thumbnail":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2025\/10\/pexels-elevate-1267315-150x150.jpg",150,150,true],"medium":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2025\/10\/pexels-elevate-1267315-300x200.jpg",300,200,true],"medium_large":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2025\/10\/pexels-elevate-1267315-768x512.jpg",640,427,true],"large":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2025\/10\/pexels-elevate-1267315-1024x682.jpg",640,426,true],"1536x1536":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2025\/10\/pexels-elevate-1267315-1536x1024.jpg",1536,1024,true],"2048x2048":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2025\/10\/pexels-elevate-1267315.jpg",2000,1333,false],"newsphere-slider-full":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2025\/10\/pexels-elevate-1267315-1280x720.jpg",1280,720,true],"newsphere-featured":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2025\/10\/pexels-elevate-1267315-1024x682.jpg",1024,682,true],"newsphere-medium":["https:\/\/tehnokrat.si\/wp-content\/uploads\/2025\/10\/pexels-elevate-1267315-720x380.jpg",720,380,true]},"author_info":{"display_name":"Miran","author_link":"https:\/\/tehnokrat.si\/?author=1"},"category_info":"Od tu in tam<\/a>","tag_info":"Od tu in tam","comment_count":"0","_links":{"self":[{"href":"https:\/\/tehnokrat.si\/index.php?rest_route=\/wp\/v2\/posts\/10221","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tehnokrat.si\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tehnokrat.si\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tehnokrat.si\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tehnokrat.si\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10221"}],"version-history":[{"count":1,"href":"https:\/\/tehnokrat.si\/index.php?rest_route=\/wp\/v2\/posts\/10221\/revisions"}],"predecessor-version":[{"id":10225,"href":"https:\/\/tehnokrat.si\/index.php?rest_route=\/wp\/v2\/posts\/10221\/revisions\/10225"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tehnokrat.si\/index.php?rest_route=\/wp\/v2\/media\/10223"}],"wp:attachment":[{"href":"https:\/\/tehnokrat.si\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10221"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tehnokrat.si\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=10221"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tehnokrat.si\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=10221"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"\"](\"https:\/\/tehnokrat.si\/wp-content\/uploads\/2025\/10\/pexels-thgusstavo-1813272.jpg\")
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